Comments on: The Best Things Online Are ‘Free’ http://www.ypulse.com/the-best-things-online-are-free Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kristen O http://www.ypulse.com/the-best-things-online-are-free/comment-page-1#comment-5536 Kristen O Mon, 13 Jul 2009 18:11:13 +0000 http://www.ypulse.com/?p=10001#comment-5536 No, they're not going to be successful, because the only idea they have is "hey, let's stop giving this away for free and charge for it instead!" That's not a business plan, that's ignorance of how information addiction works. If, on the other hand, they organized information feeds by topic and charged a smaller fee for that information (functioning as a tastemaker over a wide range of areas rather than depending on highly-read pieces to support less-read pieces in a more general feed), they would experience more success. Not wanting to pay for something they're not using is more of a barrier than having to pay for something they like. No, they’re not going to be successful, because the only idea they have is “hey, let’s stop giving this away for free and charge for it instead!”

That’s not a business plan, that’s ignorance of how information addiction works.

If, on the other hand, they organized information feeds by topic and charged a smaller fee for that information (functioning as a tastemaker over a wide range of areas rather than depending on highly-read pieces to support less-read pieces in a more general feed), they would experience more success.

Not wanting to pay for something they’re not using is more of a barrier than having to pay for something they like.

]]> By: anastasia http://www.ypulse.com/the-best-things-online-are-free/comment-page-1#comment-5519 anastasia Fri, 10 Jul 2009 21:32:49 +0000 http://www.ypulse.com/?p=10001#comment-5519 I would tend to agree with you though it will be interesting to see what happens with journalism and if the forces hoping to charge for it again online are successful this time. Even if they are, I <a href="http://www.ypulse.com/if-news-cant-be-free-for-all-it-should-be-for-students" rel="nofollow">have argued</a> that it should be a free service for students who would later convert to paid content subscribers once they're out of school. I would tend to agree with you though it will be interesting to see what happens with journalism and if the forces hoping to charge for it again online are successful this time. Even if they are, I have argued that it should be a free service for students who would later convert to paid content subscribers once they’re out of school.

]]> By: Ryan Scott http://www.ypulse.com/the-best-things-online-are-free/comment-page-1#comment-5515 Ryan Scott Fri, 10 Jul 2009 20:00:43 +0000 http://www.ypulse.com/?p=10001#comment-5515 Free samples of a product, which has what are perceived as real, hard costs is quite a bit different than paying for digital media and access, which are widely perceived as having no hard costs (not necessarily true), or at least no incremental costs (which is pretty much correct). And everyone feels what digital actually does cost is coming down year by year - unlike with physical products. Free samples of a product, which has what are perceived as real, hard costs is quite a bit different than paying for digital media and access, which are widely perceived as having no hard costs (not necessarily true), or at least no incremental costs (which is pretty much correct). And everyone feels what digital actually does cost is coming down year by year – unlike with physical products.

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