Daily news and insight into the Millennial generation for media and marketing professionals


Collegians Channel

Featured In Collegians

Social TV: The Major Players And What It Means For Marketers

Posted by melanie | 02/08/12 | No Comments

More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …

Story Behind The Stats: How Politicians Can Rally To Restore Millennial Faith

Posted by youth advisory board | 12/03/10 | No Comments

Ed Note: As promised, today we have college student Bryan Spencer’s take on the changing dynamic between young people and politicians.

Remember you can communicate directly with any member of the Ypulse Youth Advisory Board by emailing them at youthadvisoryboard

Story Behind The Stats: Did Politicians Fail To Reach Teens?

Posted by youth advisory board | 12/02/10 | 1 Comment

Ed. Note: Among the most interesting findings in our latest Ypulse Research Report on Millennials and Politics was the intra-generational differences we saw in political outlooks between older and younger members of Gen Y. Both expressed frustration with current …

WIR – Political Engagement

Posted by dan | 11/16/10 | No Comments

Our Ypulse Insights group has been geeking out over the data we’ve been collecting both prior to and immediately after the 2010 midterm elections. We asked kids that were of voting age (18 plus) as well as kids who were …

Story Behind The Stats: Election Day At The Polls In Florida

Posted by youth advisory board | 11/08/10 | No Comments

Ed. Note: Our upcoming Ypulse Research report will dive deeper into the low youth turnout this past election day and the activism, attitudes and participation of high school and college students across the country, but today we wanted to share …

Ypulse Essentials: Young Voters Stay Home Election Day, The End Of Happy Meals In SF, Lego Teams With NASA

Posted by meredith | 11/03/10 | No Comments

Low turnout for young voters (across the country, particularly in Ohio, plague the midterm elections and the Democrats. But what does it mean? Peter Levine on why this is a teachable moment for liberals, conservatives and anyone that cares about …

Ypulse Essentials: President Obama On ‘The Daily Show,’ R.I.P. Chatroulette, ’16 & Pregnant’ As A Teen Pregnancy PSA?

Posted by meredith | 10/22/10 | No Comments

President Obama to appear on ‘The Daily Show’ (in his ongoing efforts to appeal to young voters before the midterm elections on Nov. 2. The demo needs the encouragement; according to a poll conducted by the Harvard’s Institute of Politics

Guest Post: Youthonomics

Posted by meredith | 11/05/09 | 1 Comment

Today’s Ypulse Guest Post is from our own Dan Coates, president of Ypulse Insights, on generational shifts in the current political climate reflected in our October 2009 Ypulse Report and the abbreviated October Ypulse Monitor product.

If you work in …

A Virtual Peek Into The 80 Million Strong Summit

Posted by meredith | 07/15/09 | 3 Comments

Living up to their reputation as a generation of civic minded activists, the Millennial-driven non-partisan coalition 80 Million Strong for Young American Jobs is currently convening in Washington, D.C. to dive into the disconcertingly high youth unemployment rate — twice …

‘Wake Up’: India’s Message To Young Voters

Posted by meredith | 04/06/09 | 1 Comment

Today’s Ypulse Youth Advisory Board post is from Akanksha Aurora, a teen in Mumbai who has seen India’s efforts to galvanize the youth vote first hand. Not quite voting age herself, Akanksha had some strong feelings about the campaign . …

College Students Embracing Early And Absentee Voting

Posted by anastasia | 11/03/08 | 1 Comment

On the eve of this historic election, our friends at SurveyU (a Ypulse advertiser and research sponsor at the Ypulse Youth Marketing Mashup East) have just released data on college students and early and absentee voting. If anyone is …