Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘virtual worlds’

Ypulse Essentials: ‘Glee’ Camps, Bieber Gets Pranked, The End Of Cable?

Posted by meredith | 07/06/10 | 1 Comment

Staples teams with DoSomething.org (to once again launch their national BTS school drive campaign, adding star power along with new mobile and online elements. And in higher education, colleges study up on cheating techniques to curb incidents on campus) (MediaPost, …

A Teen’s Take On Tween Online Communities

Posted by meredith | 06/08/10 | 6 Comments

Today we finish off our Ypulse Youth Advisory Board series on “Digital Identities” with YAB member Julia Tanenbaum who relates her own wired childhood to the growing number of virtual worlds and social networks hoping to hook kids and tweens …

Guest Post: The Power of Social Play in Virtual Worlds

Posted by meredith | 10/30/09 | 1 Comment

Today’s Ypulse Guest Post is from Lauren Bigelow, Chief Operating Officer for WeeWorld. We approached Lauren after she posted an interesting comment in response to Anastasia’s post about the shakeout we’ve seen with teens in the space. Here’s what …

Why Most Teens Prefer IRL To Virtual Worlds

Posted by anastasia | 10/06/09 | 4 Comments

Yesterday MediaWeek reported on the shakeout that’s been happening in the virtual world space including the demise of worlds like vSide and reporting that MTV is reevaluating its virtual world strategy. Whenever I’m moderating a teen panel and ask about …

Haunted By ‘Ghosts In The Machine’ @ PSFK

Posted by meredith | 04/03/09 | 3 Comments

Yesterday I had the pleasure of attending the PSFK New York Conference down at the Museum of Jewish Heritage. For those who aren’t familiar, PSFK is a trend research and innovation company that publishes a daily news site. Their coverage, …

Virtual Worlds Get A Dose Of Reality At Engage

Posted by meredith | 03/12/09 | 8 Comments

Yesterday I stopped by the second half of the Engage! Expo conference here in New York at the Javits Center. With the industry quickly approaching its saturation point (more than 200 worlds and counting) and the major front-runners firmly in …

Brands To Virtual Worlds: Show Me The [Real] Money

Posted by anastasia | 02/19/09 | 1 Comment

This week I went “on the road” to meet with some different companies in the Bay Area that we hope will get involved with our Ypulse Youth Marketing Mashup in June. One of the companies sells advertising (among other things) …

A Tween By Any Other Name

Posted by meredith | 02/04/09 | 3 Comments

A recent article on tween culture in USA Today struck up a familiar debate over the acceleration of adolescence and whether it was something parents should be worried about. In theory I can understand how an eagerness to enter the …

Ypulse 2009 Youth Tech Predictions

Posted by anastasia | 01/07/09 | 1 Comment

This is our last YIR post and my attempt to look forward into 2009 and pretend that I know what will be “hot” or “not” in the tween/teen/twentysomething tech space. Since Ypulse tends to focus on the “now,” please take …

Ypulse Best And Worst Of 2008

Posted by anastasia | 12/30/08 | 2 Comments

Time for my personal picks for what I saw as the best and worst in youth media and marketing this past year. I would love to hear your picks, Ypulse readers. Feel free to let us know what you think …