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Super Bowl Ad Roundup: The Winners And Losers Among Millennials

Posted by melanie | 02/07/12 | No Comments

The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course! Brands brought out their best on the big day — some will go down in history, and some are already forgotten. Youth Advisory Board …

Valentine’s Day Gift Ideas We Love

Posted by melanie | 02/06/12 | No Comments

Valentine’s day is just about a week away, and we’re loving the fun gift ideas that companies are promoting for Millennial sweethearts. Here are few of our favorites:

- Toms has a limited edition pair of shoes that are covered …

Ypulse Essentials: Coachella Times Two, Miley Cyrus Vs. Urban Outfitters, Summer Of Boredom?

Posted by melanie | 06/01/11 | 1 Comment

If you can’t get enough of Coachella (you’re in luck. The festival is expanding to two weekends in 2012, and three-day passes for each weekend, which will essentially be the same shows with the same acts, will be sold …

Ypulse Essentials: Disney Trademarks ‘SEAL Team Six,’ The Offline Social Network, Twitter Overload

Posted by melanie | 05/16/11 | No Comments

Disney applied to trademark (“SEAL Team Six,” the Naval team that carried out the successful mission to kill Osama bin Laden, on May 3, the day after the mission. The application covers clothing, footwear, headgear, toys, and other entertainment services

Ypulse Essentials: Lady Gaga’s Single And Cover Art, Top 10 Teen Book Nominees, Prom Style

Posted by melanie | 04/18/11 | No Comments

Lady Gaga’s latest single, ‘Judas’ (leaked online on Friday, giving us all something to dance to over the weekend. Is she taking another note from Madonna — is this her “Like A Prayer”? Gaga herself released the cover art for her …

Ypulse Essentials: Marvel To Develop Short Films, Teen Blogger Champions LGBT Lit, Urban Outfitters Does ‘Bodega Chic’

Posted by meredith | 06/23/10 | No Comments

Marvel may test drive secondary characters (in a series of live-action short films to help pick out potential big-budget franchises. Meanwhile a Doctor Strange movie is apparently already on the way.  And in rival comic news, DC Comics asks …

Setting Up Shop For Young Media Consumers

Posted by meredith | 05/18/10 | No Comments

Last week in Essentials we learned guys’ lifestyle network Thrillist had bought members-only e-commerce site JackThreads (described as a “grungy Gilte Group,” by TechCrunch). Then yesterday I pointed to a post on PSFK that gave props to a recent sweepstakes …

Ypulse Essentials: Middle Eastern Teens, Greyson Michael Chance, Totally Wired Teacher Award

Posted by meredith | 05/17/10 | No Comments

‘Napoleon Dynamite’ gets animated (for a new series in development for FOX. Also media buyers want less repeats, more original programming on The CW during primetime. And the new MTV docudrama “Hired” is reviewed as “helpful, but slightly irritating.”  Plus …

Ypulse Essentials: Thrillist Buys Jack Threads, CraigslistTV, Social Media Parenting

Posted by meredith | 05/14/10 | No Comments

Ford Fiesta rolls out (its latest social media campaign sending University of Michigan students on a high tech road trip to demonstrate various experimental apps including one that tweets the “mood” of the car. “Knight Rider” flashback anyone? Also MTV

Ypulse Youth Media Movers & Shakers

Posted by meredith | 03/22/10 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …

Why Aren’t More Teens Thrifting?

Posted by meredith | 11/12/09 | 5 Comments

With all of the talk around the economic crisis spurning teens and Gen Y’ers to spend their discretionary funds with a more value-driven mentality, you might assume that more would be seeking out thrift shops and vintage stores for hidden …