Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘Twilight’

Ypulse Essentials: Lady Gaga Launches A Born This Way Foundation, ‘Breaking Dawn’ Takeover At Target, Millennials & Communication

Posted by emily | 01/20/12 | No Comments

Ypulse Essentials: ‘Hunger Games’ Posters, Redbox Pulling A Netflix?, Kids And TV Consumption

Posted by emily | 10/28/11 | No Comments

Every time ‘Hunger Games’ content hits the Web, the Internet goes into a frenzy (which happened overnight when promo posters of the film’s stars were released. Fans may have been critical of the movie’s casting originally, but we doubt they …

Ypulse Essentials: Warner Bros. Creepy Social Series, Arby’s Goes ‘Healthy,’ Music Makes It All Better

Posted by melanie | 09/29/11 | No Comments

We know Millennials have more relaxed views about online privacy (than do older generations, but even they might think Warner Bros. has crossed the line with its new online “social series” called “Aim High.” Starring Jackson Rathbone of “Twilight” fame …

Ypulse Essentials: The ‘Phineas & Ferb’ Movie Reaches Record Ratings, Teen Choice Awards Winners, Enjoy A Bieber Sundae

Posted by emily | 08/08/11 | No Comments

Disney debuted the TV movie ‘Phineas and Ferb: Across The 2nd Dimension’ on Friday (and the flick — based on the TV series of the same title — drew in an impressive 7.6 million viewers! It’s the top cable movie of …

Ypulse Essentials: ‘Spy Kids 4D’ In Aromascope, McGraw-Hill’s Digital-Only Textbook, Google’s Social Network

Posted by emily | 06/28/11 | 1 Comment

‘Spy Kids: All The Time In The World In 4D’ promises to be an interactive experience (since it’s in…aromascope! Viewers will get a card with eight numbers to scratch and sniff when those corresponding numbers appear on the screen. We’re not …

Ypulse Essentials: Pottermore Interactive Reading Experience, Games At Google, MTV’s Posted Fan Club

Posted by emily | 06/23/11 | No Comments

JK Rowling finally revealed the details on Pottermore! (The site is an interactive reading experience where fans can connect, play games, and learn more about the wizarding world. Plus, they can purchase Harry Potter audio books and eBooks available exclusively on the …

Ypulse Essentials: Food Pyramid Becomes Plate Chart, Thiel Fellow’s Take On College, Jane Lynch Will Host Emmys

Posted by melanie | 06/03/11 | No Comments

Gone are the old food pyramid nutrition guildelines, (which have been replaced by a pie, er, plate chart. In other health news, students who bully others are more likely than their peers to be sleepy during the day. Maybe nap …

Ypulse Essentials: ‘Judas’ Premieres, Amazon Establishes An Imprint, PBS Teams With PNC

Posted by melanie | 05/05/11 | No Comments

Check out Lady Gaga (as Mary Magdalene — if Mary Magdalene were in a biker gang! — in her new video for “Judas.” Will this spark a leather and chains trend for the summer?) (Billboard)

- Amazon is establishing (its own imprint …

Ypulse Essentials: ‘Twilight’ Saga Spinoff?, Facebook Deals, Lilo On Leno

Posted by melanie | 04/26/11 | No Comments

Movie studios are in search (of the next “Twilight” or “Harry Potter” franchise, snapping up rights to sci-fi and fantasy YA novels, hoping to lure their fans from page to screen. Studios may not need to look far — Stephenie Meyer …

Web Wonder Vs. Time Waster: Reasoning With Vampires

Posted by melanie | 02/01/11 | No Comments

Today we have another installment of Web Wonders vs. Time Wasters, our occasional Youth Advisory Board feature spotlighting a sample of the memes, games, videos, etc. that go viral with teens and twenty-somethings for good reason…or no reason at …