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More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …
Today we have an exclusive ethnographic study on the back-to-school shopping scene, highlighting how retailers and marketers are reaching Millennials as they get ready for another school year. I, a Millennial myself, braved department stores, mass merchandisers, national chain stores, …
Can anyone tell us (what “Cars 2″ is about from this trailer? It’s part cultural commentary [cars on oil rigs!], part road trip [cars on a plane!?], part James Bond [spy car!], part grand prix [fast cars!]…and it’s totally confusing. …
As promised, our Ypulse Guest Post today comes from tween trend blogger Ms Twixt who responds to the recent debate around the parenting memoir Battle Hymn of the Tiger Mother by Amy Chua and her contention that traditional “Chinese Mothers” …
The FDA proposes graphic warning labels for cigarettes (such as pictures of a corpse, as part of a renewed effort to curb disturbing stats on teen smoking — like the fact that almost 20 percent of high school students are …
A slideshow of the best social media campaigns (as rated by top New York advertising agencies. Unsurprisingly, the Old Spice Guy is pretty high up there — Pepsi’s “Refresh” charity project and Evian’s “roller babies” get mentions as well) (Forbes)…
Rooney Mara will be ‘The Girl With the Dragon Tattoo’ (after weeks of speculation, Sony announces the relatively unknown actress will play heroine Lisbeth Salander for a three-picture adaptation of Stieg Larsson’s Millennium Trilogy books) (EW)
Why small businesses should think like a teen (A great piece about how 5 teen social media trends can put a new brand–from a vintage fashion line to a local lobster eatery–on the map) (Mashable)
‘Gossip’ meets ‘Glee’ (in the assortment of teen stars featured in the “Rock Your Shine” campaign for Walmart surf brand Op. Also Disney star Selena Gomez teams up with K-Mart for a junior fashion line. And an open casting call …
Today we bring you the latest installment of “Checking the Pulse,” our occasional feature with the folks at Pangea, an online advertising company that operates a network of quiz sites, including youth-oriented Quibblo.com. The surveys are developed by …
We are hard at work behind the scenes planning our third annual Ypulse Youth Marketing Mashup in June and wanted to share some exciting content developments. People often ask what age range Ypulse covers, and I tell them it’s 8-24 …
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