Trophy Kids (at work who are somehow morphing into “slacker parents” – so many labels….) (WSJ) (PSFK)

- Brightstorm (offers over achieving high school students a way to over achieve even more) (Bits)

- Branding for tweens and teens (iMedia Connection interviews a bunch of folks including Stardoll, Alloy and others)

- WWE Kids is live (MediaPost launches a kids/tweens newsletter and blog. And a new quiz/study site called Quizzysworld. Nickelodeon survey says: Kids choose Obama) (Writes Like She Talks)

- National anti-drug campaign found ineffective (the headline says it all. Interestingly these ads running aimed at parents making fun of all the wrong ways to talk to your teen are actually quite funny. Plus parents, teens and school administrators clashing over student dress codes) (Medpage Today) (MSNBC)

- Current TV goes for laughs (will launch a comedy series with Rooftop Comedy. Plus Bebo’s latest video series Chelsey OMG reviewed) (Media Post, reg. required) (NewTeeVee)

- Direct mail firm says… (teens and college students prefer being marketed to on email and…direct mail vs. social networks. Plus student travel agency says: college students still plan to travel over spring break)

- Inside Red Bull’s unconventional marketing approach (and Nintendo to use UK girl group to advertise Nintendo DS) (Denver Post) (AdRants)

- Limelife (new mobile site for young women. Plus Brash.com is the latest ad network entrant aggregating sites for young men. I think we have reached ad network saturation people. Plus new research from Nielsen shows hard core male gamers are people too) (Media Post, reg. required)

- Christian reality TV (shows like Rockin’ The Road, The Uprising and The Drive. I continue to be amazed at this world and how good they are at replicating pop culture) (Christian Post)