Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘scholastic’

Ypulse Essentials: New Series From Stiefvater, New ‘Hunger Games’ Trailer, Millennials Get Creative When It Comes To Careers

Posted by melanie | 02/02/12 | No Comments

If you’re like us, you can’t wait for the next Maggie Stiefvater book (to hit the shelves. We still have several months to wait for “The Raven Boys,” the first in a four book series called the Raven Cycle, which …

Youth Media & Marketing Jobs: PBS Kids, Scholastic, MTV Style

Posted by melanie | 01/20/12 | No Comments

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t …

Ypulse Essentials: Fox Plans Saturday Night Cartoon Block, Scholastic’s News Election Website, LOL With Miley Cyrus

Posted by emily | 01/09/12 | No Comments

Get ready for more laughs as Fox adds a late-night block of cartoons (to its Saturday night lineup! Given how popular the networks’ animated comedies are — “Family Guy,” “The Cleveland Show,” and “American Dad” are some of Millennials’ favorites — we …

Ypulse Essentials: Scholastic’s New Transmedia Tween Series, Google’s Goggles, Online Education

Posted by melanie | 12/20/11 | No Comments

Kids can now “Call Elmo” directly from a smartphone (with Sesame Street’s new app that lets kids talk to their favorite furry monster about a variety of topics. Elmo encourages them to sing songs, brush their teeth, practice their ABCs, …

Ypulse Essentials: Sweety High Social Network, Cloud-Based Music Streaming Continues, Ice Age On Stage

Posted by emily | 12/02/11 | No Comments

Sure, there are plenty of kids’ online communities already (but we’re excited about the newest one: Sweety High, a social network designed to boost girl’s confidence. The site — created by former entertainment executives from Disney, Nickelodeon, Stardoll, and Sony …

Youth Media & Marketing Jobs: Teach For America, Hershey’s, Twist

Posted by melanie | 11/18/11 | No Comments

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t …

Ypulse Essentials: The Reality of Cord Cutting, Technotoys, Universities Embrace Google+

Posted by melanie | 11/08/11 | No Comments

Cord cutting is becoming a reality (as cable nets recognize young viewers aren’t interested in expensive multichannel subscription packages. Rather than fight Hulu and Netflix in a battle they’d have a tough time winning, cable operators are changing their strategies, …

Youth Media And Marketing Movers & Shakers

Posted by melanie | 10/17/11 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …

Youth Media & Marketing Jobs: Nickelodeon Kids & Family, Walt Disney Parks & Resorts, Carus Publishing Company

Posted by melanie | 09/16/11 | No Comments

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t …

Ypulse Essentials: Teens Get Into Fashion’s Night Out, Tech Safety For Back-To-School, Scholastic Ruckus

Posted by melanie | 09/08/11 | No Comments

Even teen and tween retailers are buzzing about this year’s Fashion’s Night Out (taking place tonight in New York and other U.S. cities ahead of Fashion Week. Mattel’s Barbie — the first supermodel? — is sponsoring a scavenger hunt for girls to …