In 2009, we hope to not only add more research partners and reports to the channel, but will also dip our toe into the white paper market. This means that Ypulse will produce our own white paper and see how you, our readers, respond. Since Ypulse is not a research firm — i.e. we don’t produce quantitative research or even traditional qualitative research (focus groups, phone surveys, etc.) — so our approach to our white paper experiment will be largely journalistic coupled with whatever insight I can bring. If our first paper is successful, we may partner with a research firm on future projects to add a little bit of quant or qual heft, but right now my vision is 10-12 page white papers on various Ypulse-y topics sold at a very reasonable price. If enough readers buy our first paper, we’ll produce more.

We will also be focusing on acquiring new Ypulse Research customers who may not be regular Ypulse.com readers or even be aware that we exist. We plan to do this through search marketing and some ad trades with other marketing publications. If you are interested in Ypulse Research and have your own reports to sell, please contact Charles Pelton.