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Super Bowl Ad Roundup: The Winners And Losers Among Millennials

Posted by melanie | 02/07/12 | No Comments

The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course! Brands brought out their best on the big day — some will go down in history, and some are already forgotten. Youth Advisory Board …

An Extended Youth

Posted by casey | 10/29/08 | 1 Comment

The youth market has always been defined as tweens, teens, and sometimes college students, but Viacom’s recent “Golden Age of Youth” study reveals that marketers should begin including the 25-34 age group as part of their youth target. Call it …