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Ypulse Guest Interview: Zia Zareem-Slade & Paul Dawson, EMC Conchango

Posted by meredith | 06/30/09 | No Comments

Today's Ypulse Guest Post is from Alexandra Suhner a London-based trend forecaster who sat down with Zia Zareem-Slade and Paul Dawson from UK tech agency EMC Conchango. If you work in youth media or marketing and have an idea for…

An Extended Youth

Posted by casey | 10/29/08 | 1 Comment

The youth market has always been defined as tweens, teens, and sometimes college students, but Viacom's recent "Golden Age of Youth" study reveals that marketers should begin including the 25-34 age group as part of their youth target. Call it…