Tweens Channel

Here’s a roundup of some of the best ways that brands are using Facebook’s new Open Graph (to encourage their fans to share their brand interactions on the site. We’re big fans of Ticketmaster’s mashup with Spotify’s app to tell …

Today was the day the Internet went black (in a movement against the proposed Stop Online Piracy Act — SOPA — and Protect IP Act — PIPA. The bill is designed to end the distribution and streaming of copyrighted content, but includes …

Beyonce releases (a new video single — no, not “Girls.” “Move Your Body” is a remake of “Get Me Bodied” — with lyrics like “a little sweat never hurt nobody” — for Michelle Obama’s “Let’s Move” anti-obesity campaign. Beyonce’s backup dancers? Middle …

Soda companies have plenty of challenges these days. Parents rage against high-fructose corn syrup, kids’ diets are under scrutiny as obesity rates rise, and soda machines are being removed from schools, not to mention competition from other beverages. And of …

Snoop Dogg blows up a 4-ton armored truck (in a promotional stunt for the new Zynga game ‘Mafia Wars Las Vegas,’ that is. The explosive promo, which the gaming giant promised fans would take place when the title hit 10 …

Follow the yellow brick road.. again (and again and again. Drew Barrymore signs on to direct “Surrender Dorothy,” the latest in a string of recently announced “Wizard of Oz” remakes. Plus casting begins for an upcoming adaptation of Stephen Chbosky’s …

‘Iron Man 2′ starts off strong (with advance ticket sales and a good showing of fans at midnight screenings. And New York magazine has the lowdown on the J.J. Abrams’ trailer that debuted before the film. Also casting begins for …

Today’s Ypulse Youth Advisory Board post comes from Libby who reports back from SXSW Interactive on some of the youthier insights gleaned, trends spotted and more! Remember  you can communicate directly with any member of the Ypulse Youth Advisory Board …

Kotex looks to ‘Break the Cycle’ (of embarrassment associated with feminine care products by skewering traditional ads in a campaign for its new “bold:” line “U by Kotex.” Watch the first spot here. Also Sears and Macy’s drive prom sales…