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Although there’s only one movie left in ‘The Twilight Saga’ (hysteria for the franchise isn’t going away anytime soon. Need proof? Just take a look at the line of prom dresses created by Alfred Angelo, the designer of Bella’s wedding dress …
As kids today are increasingly tech-savvy (marketers must reach them in creative and complex ways. Often this is through online games with virtual worlds, social media campaigns, and in-store attractions, but are kids being bombarded too much by advertising? Speaking …
In an effort to encourage summer reading (JetBlue and PBS Kids launched Soar with Reading, a program that keeps kids reading no matter where they are. Kids on JetBlue summer flights will receive an activity kit with reading games about …
Today we bring you our weekly sampler of the cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if …
Cause-marketing on YouTube (Ad Age, reg. required, names its top five pro-social picks from brands including Toms Shoes’ “One Day Without Shoes” and Nike’s “Girl Effect.” Also McDonald’s in France debuts an ad featuring a gay teen in an effort …
Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …
Editor’s Note: Ypulse will be off on Monday for MLK Day. Have a good long weekend everyone!
Hasbro, Discovery present… ‘The Hub’ (the heretofore unnamed kids’ network set to launch later this year. Also coming soon… hubworld.com. Also ch-ch-changes …
Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …
Today we bring you our weekly sampler of the cool youth media and marketing gigs you can expect to find on our Ypulse Jobs Board. If your company has an open position in the youth media or marketing space, …
Leno’s ‘youth brigade’ (New York Times, reg. required, profiles the baker’s dozen of young creatives hired on to reenergize the new “Jay Leno Show.” Also a look at how Nike CEO Mark Parker keeps another “mature brand” on the cutting edge…
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