Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘new moon’

Ypulse Essentials: ‘Kids Choice’ Nominees Announced, ‘Alice’ Boycott?, Millennials Less Religious

Posted by anastasia | 02/17/10 | No Comments

‘Twilight,’ Miley top this year’s ‘Kids Choice’ nominations (Plus CrunchGear highlights talkatoo from the Toy Fair, which records a parent’s voice to sooth your child on the go. And Playthings has its roundup of Toy Fair buzz part one and …

Ypulse Essentials: ‘New Moon’ Lands, Adam Lambert’s AMA Showstopper, Jerking

Posted by meredith | 11/23/09 | No Comments

‘New Moon’ eclipses (box office expectations and the news cycle by opening to a massive $140.7 million in the U.S. and Canada, and $258.8 million worldwide. Plus Ad Age, reg. required, interviews Matthew Rettenmund, founder and editor in chief of …

Ypulse Essentials: Disney Debuts Branded Web Show, The Return Of Layaway, Deprogramming Helicopter Parents

Posted by meredith | 11/20/09 | 1 Comment

‘New Moon’ at midnight (doesn’t disappoint fans. Shocker. Also see YAB member Chelsea’s review for more. Plus Sweden rethinks its original restricted rating. And the livestream of the ‘New Moon’ premiere on MySpace draws more than 2 million unique …

YAB Review: ‘New Moon’ @ Midnight

Posted by meredith | 11/20/09 | 4 Comments

Today’s Youth Advisory Board post is from Chelsea Swiggett, one of our newest members (look for the official announcement on Ypulse next week!) and a Twilight fan who was among the masses that took over theaters at midnight last night.…

Ypulse Essentials: ‘New Moon’ Madness, Presidential PSA, Gen Y Wants Small Cars

Posted by meredith | 11/19/09 | No Comments

‘New Moon’ madness (officially descends with movietickets.com reporting that fans have already ensured that 1,300 showings of the movie around the country are sold out including 900 midnight screenings. Wall Street Journal rounds up the reviews… as if the critics …

Ypulse Essentials: Vitaminwater Launches 50 Cent SoundLab, ‘The Carrie Diaries’, ‘New Moon’ Goes Mobile

Posted by meredith | 11/18/09 | No Comments

Vitaminwater and 50 Cent pump new juice into UGC (launching an app for fans to share and create remixes and a contest to send a creative fan to the recording studio. Also Welch’s and Scholastic sponsor a program to help …

Ypulse Essentials: ‘Unfriend’ Named Word Of The Year, ‘New Moon’ Marketing Mania, Kung Fu Panda World

Posted by meredith | 11/17/09 | 1 Comment

‘Warriors in Pink’ on ’90210′ (Ford’s breast cancer awareness program will be tied into the teen soap to reach those more likely to be affected by than suffering from the disease. Interesting. Also the American Family Assn’s call to boycott

Ypulse Essentials: Edward Cullen Unmasked, 18-24s Facebook Migration, Teen Violence

Posted by meredith | 11/16/09 | No Comments

The dual sides of Edward Cullen (latest in a long line of heartthrobs… or “a photogenic monster with good hygiene.” Basically it all depends on how much you buy into the creepiness factor. Plus multiple “New Moon” specials to

Ypulse Essentials: Cosmo Karma, Kids TV Intake At 8 Year High, Facebook Memorials

Posted by meredith | 10/27/09 | No Comments

Cosmo Karma Project (Cosmopolitan launches a Facebook app to raise awareness around breast cancer… and target more potential subscribers in their early 20s. Also Wendy’s ties in tweets with relevant keywords for its “You Know When It’s Real” campaign) …

Ypulse Essentials: Meez On MySpace, Music Games Bring Encore For Industry, Gen Y Picks Email Over Social Network

Posted by meredith | 10/20/09 | No Comments

Meez Nation moves into MySpace (integrating the teen virtual world, which has been profitable since April (!), into the social networking platform. Interesting development in the cool comeback strategy. Plus Denny’s expands its Allnighter program debuting the digital game “Cook …