Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘McDonald’s’

Ypulse Essentials: How Brands Can Use Pinterest, McDonald’s Happy Meal Books, Paid Vs. Free Apps

Posted by melanie | 01/11/12 | No Comments

People can’t stop talking about Pinterest, but how can a brand (get involved in the conversation? Here are a few tips based on how some brands have successfully promoted themselves on the site. The trick, don’t push the brand, push …

Ypulse Essentials: Disney Reads Social Media Initiative, Big Deals On Big Macs, Justin Bieber’s Latest Video

Posted by melanie | 12/01/11 | No Comments

Disney has debuted a new social media initiative called Disney Reads (spanning Facebook, Twitter, and YouTube. We love that they’re posting sweepstakes, contests, quizzes, and other exclusive content, but we’re a little perplexed at their choice of doing so via …

Ypulse Essentials: Facebook & Time Warner’s Pledge To Stop Bullying, Netflix Rebrands Its Business, Healthier Kids’ Menus

Posted by emily | 09/19/11 | 2 Comments

There have been countless campaigns to end bullying – and more recently cyberbullying (but this time the ever powerful Facebook is getting involved to instigate change. The social network has teamed up with Time Warner to launch Stop Bullying: Speak Up, …

Ypulse Essentials: Apple’s Steve Jobs Steps Down, Department Stores Are Digital Leaders, Selena Gomez’ Fan Inspired Fragrance

Posted by emily | 08/25/11 | No Comments

Apple, the hottest brand among Millennials, is changing hands (Steve Jobs — one of the most visionary leaders in marketing and technology — has stepped down as the company’s CEO, and Tom Cook, the former COO, will take his place. …

Kids’ Fast Food Habits: A Vicious Cycle?

Posted by melanie | 08/25/11 | No Comments

Today’s post comes to us from Camilla Nord, who found some striking statistics about kids’ fast food eating habits in the wake of some recent self-imposed health-focused changes by food marketers. Despite changes for the better, kids still crave fast …

Ypulse Essentials: Gilt Children’s Exclusives On Facebook, Delaying Streaming Ups Piracy, Lady Gaga On ‘The Simpsons’

Posted by melanie | 08/23/11 | No Comments

Plenty of shoppers stalk the Gilt Groupe website (to get the best deals, and now the company’s children’s division is encouraging shoppers to do the same on its Facebook page, where it will offer exclusive products and deals. First up? …

Ypulse Essentials: Classroom Technology Could Be Better, ‘Hunger Games’ Guys’ Roles, Nick Announces eBooks

Posted by melanie | 04/04/11 | No Comments

The cast of ‘Jersey Shore’ (is banding together to demand more money for their fourth season, set to start filming in just a few weeks in Italy. Among the contested points in their contracts: limited personal appearances. Snooki has been …

Ypulse Essentials: Miley Was Pretty Cool On SNL, Ad Spending On Kids’ TV Is Up, Angry Birds Is Coming To Facebook

Posted by melanie | 03/07/11 | No Comments

On SNL this weekend, Miley Cyrus (cracked wise about the Disney School Of Acting and nailed Justin Bieber’s swagger. She proved her comedic timing, but more important, she made a statement about being a grown-up. In her opening skit, …

Ypulse Youth Media Movers & Shakers

Posted by melanie | 01/31/11 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …

Ypulse Youth Media Movers & Shakers

Posted by meredith | 10/04/10 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …