Posts Tagged ‘McDonald’s’

Marvel may test drive secondary characters (in a series of live-action short films to help pick out potential big-budget franchises. Meanwhile a Doctor Strange movie is apparently already on the way.  And in rival comic news, DC Comics asks readers to…

Cause-marketing on YouTube (Ad Age, reg. required, names its top five pro-social picks from brands including Toms Shoes' "One Day Without Shoes" and Nike's "Girl Effect." Also McDonald's in France debuts an ad featuring a gay teen in an effort "to show…

Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight…

Follow the yellow brick road.. again (and again and again. Drew Barrymore signs on to direct "Surrender Dorothy," the latest in a string of recently announced "Wizard of Oz" remakes. Plus casting begins for an upcoming adaptation of Stephen Chbosky's "The Perks…

'Napoleon Dynamite' gets animated (for a new series in development for FOX. Also media buyers want less repeats, more original programming on The CW during primetime. And the new MTV docudrama "Hired" is reviewed as "helpful, but slightly irritating."  Plus Ad Age, reg.…

'Iron Man 2′ starts off strong (with advance ticket sales and a good showing of fans at midnight screenings. And New York magazine has the lowdown on the J.J. Abrams' trailer that debuted before the film. Also casting begins for Jack Kerouac adaptation…

Food Network debuts the 'Cooking Channel' (an offshoot with a new slate of "low-key programs targeted at a hipper crowd interested in the grass roots of food culture." This makes me wonder how Food2 is doing. Also a comscore survey reminds us…

MySpace launches a social calendar (with concert listings, links to buy tix and more features coming soon. TechCrunch calls the revamped MySpace Events platform "an elegant weaving of products that plays to a core strength of MySpace." Watch this space? Also Black…

Reminder! Applications for the inaugural GennY Award are due this Wednesday. Winner gets to present their case study on the main stage at this year's Youth Marketing Mashup. Also, "early adopter rates" end this Friday so register and save today!

'Twilight' loses out to…

Tom Hanks to back 'American Idiot' (the movie? Plus "Juno" team reunites on the latest Diablo Cody project "Young Adult") (MTV) (Variety, reg. required)

- Michelle Wie for McDonalds (Also Chiquita ups the youth appeal launching social media platform Eat A Chiquita) (PSFK)

- Why colleges…