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Social TV: The Major Players And What It Means For Marketers

Posted by melanie | 02/08/12 | No Comments

More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …

Youth Media And Marketing Movers & Shakers

Posted by melanie | 11/28/11 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …

Ypulse Essentials: McCreery’s Country Crooning Tops Billboard, Barbie Gets Tattooed, Occupy Colleges

Posted by melanie | 10/12/11 | No Comments

‘American Idol’ winner Scotty McCreery made history this week (becoming the first country music star to ever have an album reach #1 on the Billboard 200 charts with his debut “Clear As Day.” Speaking of moments in music history, The …

Ypulse Essentials: Young Smartphone Users, Sims Get Social, Music With A Message

Posted by melanie | 08/04/11 | No Comments

We weren’t surprised to hear that 25% of toddlers have used their parent’s smartphone (because it can be so hard to keep little ones’ hands of the devices! The stat brings a whole new meaning to the term “digital native.” …

Youth Media And Marketing Movers & Shakers

Posted by melanie | 07/11/11 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …

Ypulse Essentials: Jamie Oliver Expelled From LASD, NBA And Marvel Announce Apparel Line, B.o.B. and Christina Grimmie Go Viral

Posted by melanie | 02/07/11 | 1 Comment

Jamie Oliver’s “Food Revolution” (is halted as the superintendent of the LA School District shuts down filming of the second season because he insists the schools be portrayed in a positive light. Oliver may be let back into schools if …

Ypulse Essentials: Disney Taps Marvel For Small Screen, Viacom Launches Comedy Awards, Google Holds Global Science Fair

Posted by meredith | 01/11/11 | No Comments

Disney taps Marvel for TV (A year after completing its $4 billion purchase, Disney’s ABC looks to mine Marvel franchises for television shows, building on an initial list of characters that includes the Hulk and AKA Jessica Jones. And in …

Ypulse Essentials: Scholastic Turns 90, Disney Takes Over Marvel Movie Rights, Levi’s Launches ShapeWhatsToCome.com

Posted by meredith | 10/19/10 | No Comments

Scholastic turns 90 (with the launch of  global literacy campaign, Read Every Day. Lead a Better Life that will target kids, parents and teachers alike. As part of the classroom component, Taylor Swift will appear in a live webcast exclusively …

Ypulse Essentials: Comic-Con Cont’d, The Source Launches Skyboxx, Windows 8: Gen Y Success?

Posted by meredith | 07/26/10 | No Comments

Comic-Con predictions (New York Magazine ranks the post-preview buzz around upcoming “tent-pole” releases with ‘Scott Pilgrim’ named biggest winner and a lukewarm reception to the “Green Hornet” trailer spelling trouble ahead. More on what went wrong in the “Green …

Ypulse Essentials: Marvel To Develop Short Films, Teen Blogger Champions LGBT Lit, Urban Outfitters Does ‘Bodega Chic’

Posted by meredith | 06/23/10 | No Comments

Marvel may test drive secondary characters (in a series of live-action short films to help pick out potential big-budget franchises. Meanwhile a Doctor Strange movie is apparently already on the way.  And in rival comic news, DC Comics asks …

Ypulse Essentials: MTV’s New Men’s Site, Slacker Millennials?, ‘Teaching Twitter In Havana’

Posted by anastasia | 04/02/10 | No Comments

Reminder: The “early adopter” rates for this year’s Ypulse Youth Marketing Mashup end at midnight tonight! Take advantage of the 15-20 percent savings and register today!

Marvel launches their iPhone app (selling comic books for $2 an issue. …