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As promised, today we have Youth Advisory Board member Julia's review of Mockingjay, the third book in the Hunger Games series. She explains below why she was disappointed with the conclusion and tone of the book.
As always, you can communicate…
It’s pretty standard for September issues of teen magazines to be back-to-school-focused, but this month’s Seventeen takes the dictum to a whole new level. While the editor’s letter at the front of the book announces that the issue’s theme is hope,…
Snoop Dogg blows up a 4-ton armored truck (in a promotional stunt for the new Zynga game 'Mafia Wars Las Vegas,' that is. The explosive promo, which the gaming giant promised fans would take place when the title hit 10 million…
We've made mention of Glee's cross-generational appeal frequently in the past, but two news items hit our essentials post last week that are worth pointing out.
The first is the reference to stats cited within USA Today, stating that church is…
Lady Gaga dominates MTV Award noms (with a record-breaking 13 nominations, including two for Video of the Year. In other cinematic music news, Spike Jonze is collaborating with Arcade Fire on a Sci-Fi B movie) (LA Times) (New York Magazine)
A Justin Bieber biopic (After stating his interest in filming his own Eminem-inspired "8 Mile," Bieber's script is reportedly in the works. Also, how did Bieber beat Gaga out in the Great YouTube Popularity Contest?) (Cinematical) (Urlesque)
- Top 10 Old Spice parodies (From…
Today we welcome back our Friday Forum series where Meredith (Gen Y) and I (Gen X) exchange letters and invite readers to join the dialogue in the comments. This week we take on Lady Gaga, our own pop icons and…
Cause-marketing on YouTube (Ad Age, reg. required, names its top five pro-social picks from brands including Toms Shoes' "One Day Without Shoes" and Nike's "Girl Effect." Also McDonald's in France debuts an ad featuring a gay teen in an effort "to show…
'Iron Man 2′ starts off strong (with advance ticket sales and a good showing of fans at midnight screenings. And New York magazine has the lowdown on the J.J. Abrams' trailer that debuted before the film. Also casting begins for Jack Kerouac adaptation…
Tone, Epic Records partner to launch ToneBox (a new music-themed online campaign to promote the brand's new body wash using music videos from Epic artists like Shakira and Jennifer Lopez as bait. Also an old teenage hangout of mine Rhino Records…
Today's Ypulse Interview is with Ron Faris, Director of Brand Experiences at Virgin Mobile USA and our Closing Keynote speaker for the Ypulse Youth Marketing Mashup! We're very excited to be bringing Ron back after his memorably interactive presentation on the…
