Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘lady gaga’

Ypulse Essentials: Lady Gaga Launches A Born This Way Foundation, ‘Breaking Dawn’ Takeover At Target, Millennials & Communication

Posted by emily | 01/20/12 | No Comments

Ypulse Essentials: Black Thursday & Cyber Friday, A Film That Gets 3D, Streaming Video Reaches Record High

Posted by melanie | 11/28/11 | No Comments

Black Friday’s move to midnight or earlier (may have been largely driven by Millennial shoppers, who, unlike their older peers, are quite comfortable shopping in the wee hours of the morning. With their in-store shopping out of the way, deal-hungry

Ypulse Essentials: People’s Choice Award Nominees, Teens Are Mean Online, Hang Out On +YouTube

Posted by emily | 11/09/11 | No Comments

The people have spoken, and we’re excited to see many of our favorite acts and programs (among the 2012 People’s Choice Award nominees! “Harry Potter” leads the way with nine nods, and Katy Perry and “Glee” are also top contenders. …

Ypulse Essentials: Facebook Advertising, Young Adults & Apps, Freshman 15 Fiction

Posted by melanie | 11/02/11 | 1 Comment

Advertising on Facebook is a bit of a conundrum (for the social media giant, but not for brands. Savvy social media campaigns can get widespread advertising for pennies on the dollar compared to traditional media. The challenge for Facebook is …

Ypulse Essentials: Netflix Spends Big For The CW, Google Vs. Apple, Hollywood’s Leading (Young) Men

Posted by melanie | 10/14/11 | No Comments

Netflix is investing big in the Millennial audience — $1 billion big! (After some questionable moves lately — cough, cough, Qwikster — we think this is a brilliant move by Netflix to bring The CW’s shows to it’s streaming service. It’s no secret …

Ypulse Essentials: Google++++, Digital Abuse Grows, Obama Needs Millennials To Win In 2012

Posted by melanie | 09/27/11 | No Comments

Maybe it should be called Google++++ (considering the fledgling social network managed to post a whopping 1269% increase in traffic over the previous week. What drove the huge leap? The network is now open to everyone and no longer requires …

Ypulse Essentials: VMA Winners, Teens’ Attitudes Toward Email, Best Back-To-School Ads

Posted by emily | 08/29/11 | 1 Comment

Did you miss the VMAs last night? (If so, don’t worry, we’ve got you covered! Katy Perry and Lady Gaga were the big winners of the night — surprise surprise — and of course some of the other usual suspects …

Ypulse Essentials: Apple’s Steve Jobs Steps Down, Department Stores Are Digital Leaders, Selena Gomez’ Fan Inspired Fragrance

Posted by emily | 08/25/11 | No Comments

Apple, the hottest brand among Millennials, is changing hands (Steve Jobs — one of the most visionary leaders in marketing and technology — has stepped down as the company’s CEO, and Tom Cook, the former COO, will take his place. …

Ypulse Essentials: 3D Kid’s TV, ‘Hunger Games’ Trailer After VMAs, Facebook Privacy Changes

Posted by melanie | 08/24/11 | No Comments

With parents allowing looser rules over children’s media consumption in summer months (it’s no wonder kids dread fall and back-to-school time. During the summer, 49% of children watch more TV, 46% play more video games, 45% surf the Web more, …

Ypulse Essentials: Gilt Children’s Exclusives On Facebook, Delaying Streaming Ups Piracy, Lady Gaga On ‘The Simpsons’

Posted by melanie | 08/23/11 | No Comments

Plenty of shoppers stalk the Gilt Groupe website (to get the best deals, and now the company’s children’s division is encouraging shoppers to do the same on its Facebook page, where it will offer exclusive products and deals. First up? …