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YAB Review: ‘Mockingjay’ By Suzanne Collins

Posted by dylan | 08/31/10 | 1 Comment

As promised, today we have Youth Advisory Board member Julia's review of Mockingjay, the third book in the Hunger Games series. She explains below why she was disappointed with the conclusion and tone of the book.

As always, you can communicate…

Ypulse Monthly Teen Mag Roundup

Posted by emma | 08/25/10 | No Comments

It’s pretty standard for September issues of teen magazines to be back-to-school-focused, but this month’s Seventeen takes the dictum to a whole new level. While the editor’s letter at the front of the book announces that the issue’s theme is hope,…

Ypulse Essentials: Snoop Dogg for Mafia Wars, Lady Gaga Rules Twitter, Dental Care For Tweens

Posted by emma | 08/23/10 | No Comments

Snoop Dogg blows up a 4-ton armored truck (in a promotional stunt for the new Zynga game 'Mafia Wars Las Vegas,' that is. The explosive promo, which the gaming giant promised fans would take place when the title hit 10 million…

WIR – Christianity, Millennials & Glee

Posted by dan | 08/16/10 | No Comments

We've made mention of Glee's cross-generational appeal frequently in the past, but two news items hit our essentials post last week that are worth pointing out.

The first is the reference to stats cited within USA Today, stating that church is…

Ypulse Essentials: Lady Gaga Leads VMA Noms, 'American Idol' Vs. 'X Factor', 'What Did You Do Today?

Posted by meredith | 08/04/10 | No Comments

Lady Gaga dominates MTV Award noms (with a record-breaking 13 nominations, including two for Video of the Year. In other cinematic music news, Spike Jonze is collaborating with Arcade Fire on a Sci-Fi B movie) (LA Times) (New York Magazine)

- 'American Idol'…

Ypulse Essentials: Bieber's Biopic, 'Old Spice' Satires, Playboy Launches Safe-for-Work Site

Posted by casey | 07/20/10 | No Comments

A Justin Bieber biopic (After stating his interest in filming his own Eminem-inspired "8 Mile," Bieber's script is reportedly in the works. Also, how did Bieber beat Gaga out in the Great YouTube Popularity Contest?) (Cinematical) (Urlesque)

- Top 10 Old Spice parodies (From…

Friday Forum: Lady Gaga & The Age Of Mutual Adoration

Posted by anastasia | 06/18/10 | 2 Comments

Today we welcome back our Friday Forum series where Meredith (Gen Y) and I (Gen X) exchange letters and invite readers to join the dialogue in the comments. This week we take on Lady Gaga, our own pop icons and…

Ypulse Essentials: Cause Marketing On YouTube, The Seventeen Magazine Project, GennY Award Winner

Posted by meredith | 06/01/10 | No Comments

Cause-marketing on YouTube (Ad Age, reg. required, names its top five pro-social picks from brands including Toms Shoes' "One Day Without Shoes" and Nike's "Girl Effect." Also McDonald's in France debuts an ad featuring a gay teen in an effort "to show…

Ypulse Essentials: Comedy Central Greenlights 'JC,' Apple Loses Its Cool, Geomarketing

Posted by meredith | 05/07/10 | No Comments

'Iron Man 2′ starts off strong (with advance ticket sales and a good showing of fans at midnight screenings. And New York magazine has the lowdown on the J.J. Abrams' trailer that debuted before the film. Also casting begins for Jack Kerouac adaptation…

Ypulse Essentials: Current Leaks 'Crowdsourced TV' Plans, 'Oh My Lady Gaga', 'Ring 3D'

Posted by meredith | 04/28/10 | No Comments

Tone, Epic Records partner to launch ToneBox (a new music-themed online campaign to promote the brand's new body wash using music videos from Epic artists like Shakira and Jennifer Lopez as bait. Also an old teenage hangout of mine Rhino Records…

Ypulse Interview: Ron Faris, Virgin Mobile USA

Posted by meredith | 04/15/10 | No Comments

Today's Ypulse Interview is with Ron Faris, Director of Brand Experiences at Virgin Mobile USA and our Closing Keynote speaker for the Ypulse Youth Marketing Mashup! We're very excited to be bringing Ron back after his memorably interactive presentation on the…