Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘Jonas Brothers’

Ypulse Essentials: Mobile Learning Evolves, Millennial Rebellion, What Gen Y Drives

Posted by meredith | 11/10/10 | No Comments

Teen social commerce site Lockerz (has quietly ramped up its user base and funding, most recently landing $18 million in backing from newly launched sFund) (TechCrunch)

- Mobile learning (is evolving with the growth of mobile media and new usage …

Ypulse Essentials: AOL, JoBros To ‘Redesign The Internet’, Obama’s Children’s Book, The ‘Twilight Effect’ On Teen Minds

Posted by meredith | 09/14/10 | No Comments

AOL calls on Jonas Brothers to help ‘redesign the internet’ (AOL CEO and Chairman Tim Armstrong name drops the boy band as key creative collaborators in efforts to keep the web from looking like it was “created by people in …

Ypulse Essentials: HP Plays Up Sound Quality, Plan B For BTS, The Plagiarism Generation?

Posted by meredith | 08/05/10 | No Comments

HP targets Millennial music fans (with a campaign featuring Dr. Dre, Weezer and other artists talking up the sound quality of a new music processor. Meanwhile brands like Dell and Intel are partnering up with self-proclaimed hipster whisperer Vice to …

Ypulse Essentials: Bieber vs. JoBros, Former AdWeek Editor Slams Euro RSCG’s The Sisterhood, Pro-Ana Sites Abound

Posted by anastasia | 06/21/10 | 1 Comment

‘Toy Story 3′ storms the box office (giving Hollywood a much-needed cash infusion this summer and Pixar’s biggest opening [$109 million] to date. Maybe this study will push licensing folks to package healthy snacks with cartoon characters on them – …

Ypulse Essentials: Gender Bending Dress Codes, ‘SNL’ For A Digital Generation, Mobile Tech In The Classroom

Posted by meredith | 11/09/09 | No Comments

Gender bending dress codes (in high school. The New York Times, reg. required, explores the complex issues of safety, self-expression and sexual orientation sparked by students who cross dress and how different schools across the country handle the situation. Definitely …

Ypulse Essentials: Project Greensearch, New Teen Mobile Research, Online Learning Beats The Classroom

Posted by anastasia | 08/19/09 | No Comments

Timberland announces its 2009 ‘Earthkeeper’ Heroes (which is part of its ongoing Earthkeepers Movement launched back in 2008. Plus check out Project Greensearch – a “green” modeling competition.)

- New Pew Research report on teens and mobile phones (over the …

New Media Landscape Makes Being A Geek Girl Easier

Posted by meredith | 08/06/09 | 1 Comment

When I mused about the rise of nerd culture the other day,  I stuck with mostly gender-neutral terms. But after reading these “5 Tips for Raising Your Girl Geek” on Wired I got to thinking and decided to revisit the …

Ypulse Essentials: The Amanda Project Launches, MTV Gets ‘Real,’ Introducing Liv Dolls

Posted by meredith | 08/03/09 | No Comments

The Amanda Project (goes live. The interactive mystery series invites creative teens to get involved online before the first book’s release this fall.  Plus the ins and outs of fanfiction on SLJ. Also a Facebook group rallies for a library-themed

How Will A Married Man Fit Into Disney’s Boy Band?

Posted by meredith | 07/02/09 | 1 Comment

All jokes about tween hearts breaking aside, the news of 21-year-old Kevin Jonas, a.k.a. the oldest member of the Jonas Brothers, getting engaged did make me wonder about the impact on the group’s “boy band” image.

I realize that Kevin …

Ypulse Essentials: 8% Teens Watch TV Online, Student Newspaper Archives Online, Colleges Explore 3 Year Degrees

Posted by meredith | 05/26/09 | 2 Comments

- Rebecca Rubin (the first Jewish American Girl. Plus, a look at the economic and psychological effects of little girls’ ‘princess’ phase) (New York Times, reg. required) (AP)

Only 8% of teens watch TV online (as opposed to …