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The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course! Brands brought out their best on the big day — some will go down in history, and some are already forgotten. Youth Advisory Board …
Today’s guest post comes from our friend Derek Baird who spoke with Mike Schmid, a talented singer-songwriter and highly sought-after musician who has worked with some of the biggest acts in the music business.
In addition to playing keyboards …
Today’s Ypulse Youth Advisory Board post comes from Julia Tanenbaum on video games marketed with “girls only” in mind, specifically Sony’s “Girls Play Too” campaign to promote its Lilac PSP device. A smart strategy considering that according to the latest …
Miley moves on (from “Hannah Montana.” Unsurprisingly, Disney announces the upcoming fourth season will be the last. Plus Disney XD releases a massive study of European tweens. Western Europe is where this study predicts the most advanced adoption of mobile …
It takes a village (to raise a safe teen driver. MediaPost, reg. required, profiles American Family Insurance’s latest campaign which focuses on collaborative prevention between parents and teens. Plus Clean & Clear sponsors Jason Priestley’s webisode series The Lake on …
PSP 4 Girlz (advertisers target girl gamers with Hannah Montana, txt speak and pastel colors. Wired reviews the push as coming off as more than a little forced. Also ATTIK details the brand identity system and a successful integrated campaign …
Today’s Ypulse Youth Advisory Board Post is from Liz Funk who takes a closer look at the phenomenon of older teens and twentysomethings embracing tween culture. Remember, you can communicate directly with any member of the Ypulse Youth Advisory Board …
Today’s Youth Advisory Board post is from Caroline Marques, one of the Jonas Brothers’ more casual fans who caught their new Disney show the other day and wanted to share her thoughts. Remember, you can communicate directly with any member …
Candie’s Foundation appoints Bristol Palin teen ambassador (for the National Day to Prevent Teen Pregnancy. To promote the effort, Palin will attend a town hall meeting. Meanwhile, today Anastasia is attending a panel in D.C. on the rise in the …
Guitar Hero Worship (the far reaching impact of the groundbreaking video game. Plus, Ridemakerz the car customization and racing world for tween boys goes live. And, in case you missed it Girl Wars, like Mob Wars but with frilly …
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