Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘Gen Y’

Ypulse Essentials: Sweety High Social Network, Cloud-Based Music Streaming Continues, Ice Age On Stage

Posted by emily | 12/02/11 | No Comments

Sure, there are plenty of kids’ online communities already (but we’re excited about the newest one: Sweety High, a social network designed to boost girl’s confidence. The site — created by former entertainment executives from Disney, Nickelodeon, Stardoll, and Sony …

Ypulse Essentials: ‘The Lion King’ Returns To Theaters In 3D, Millennials’ Media Habits, ‘Gossip Girl’ Clothing Collection

Posted by emily | 09/16/11 | No Comments

‘The Lion King’ is roaring back into theaters this weekend (but this time in 3D as a special promotion before the film is re-released in this format next month. Talk about the circle of life since nostalgic fans and a …

Ypulse Essentials: RIP HP TouchPad, The OED Adds More Gen Y Lingo, BBM Music?

Posted by emily | 08/19/11 | No Comments

Tablets are everywhere these days (but unfortunately HP couldn’t handle all the competition. Despite their huge marketing push with stars like Lea Michele and Russell Brand behind them — literally! — HP discontinued the device after less than two months. …

Ypulse Essentials: Grammy Outrage, Bieber Comes In Second (At The Box Office), Young Egyptians Speak Up

Posted by melanie | 02/14/11 | No Comments

The Grammys (grabbed its youngest TV audience since 2004 as young fans tuned in to watch performances by Justin Bieber and Lady Gaga. Beliebers thought their teen idol was robbed of an award, losing to Esperanza Spalding in the Best …

STEM 2.0: Reaching Youth With Math And Science

Posted by emma | 10/27/10 | 4 Comments

When it comes to math and science, it’s no secret that Americans don’t dominate the global playing field. In fact, recent data suggests the U.S. comes in at 35th in math and 29th in science worldwide. It was against the …

WIR – Privacy Redux

Posted by dan | 10/18/10 | No Comments

Last week, the organizers of the PivotCon conference generously offered Ypulse a press pass to their NYC brand marketing event. The two-day event focused on the emerging Millennial consumer and new frontiers of social media marketing and provided some great …

WIR – Beyond Reproach?

Posted by dan | 09/28/10 | No Comments

Reviews for an ‘unsympathetic’ treatment of Mark Zuckerberg within The Social Network filled the press last week as errors in Facebook’s programming caused mass outages, leading one to ask one’s self … has Facebook grown past the point where anyone …

The Influx Of Young Adults On Twitter

Posted by meredith | 11/04/09 | 8 Comments

In today’s Research Roundup we cite numbers from the Pew Internet & American Life Project that reflect a growing number of Gen Y’ers (18-24 year olds) using Twitter. It got me to thinking about the evolution of my personal Twitter …

Can The Media Stop Making Sport Of Generation Bashing?

Posted by meredith | 08/26/09 | 4 Comments

Every generation gets a bad rap for something. Gen Xers were “slackers”, and, as you’ve probably heard, Gen Yers have been saddled with the label narcissists. Yesterday USA Today cited a study by Jean Twenge that was condensed into a …

Can We Officially Retire The ‘Trophy Generation’ Label?

Posted by meredith | 07/07/09 | 2 Comments

Reading through responses to the New York Times’ piece, reg. required, on college students, a.k.a. “The Trophy Generation,” missing out on the challenging jobs and internships they would have secured in summers past, I couldn’t help but appreciate this …