Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘foursquare’

Counting Down To 2012, One Trend At A Time: Mobile Shopping Tools

Posted by melanie | 12/28/11 | No Comments

We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …

Ypulse Essentials: Twilight Prom Dresses, Teens’ Internet Activity, Walmart Wants Cord Cutters

Posted by emily | 12/06/11 | No Comments

Although there’s only one movie left in ‘The Twilight Saga’ (hysteria for the franchise isn’t going away anytime soon. Need proof? Just take a look at the line of prom dresses created by Alfred Angelo, the designer of Bella’s wedding dress …

Ypulse Essentials: Twitter And Tumblr Are Growing, Parents Are Leaving Kids Out Of Back-To-School Shopping, Mobile Gaming

Posted by melanie | 09/09/11 | No Comments

Twitter has topped (100 million active users. Among the interesting usage stats the social network announced, 55% are mobile users, and 40% don’t tweet, logging in only to check out what others are saying. Tumblr users are also prolific, …

Ypulse Essentials: WatchWith Connects Viewers And Stars Via Social Media, Facebook Streams Soccer, Disney Fashion Show

Posted by melanie | 08/18/11 | No Comments

Shoppers are using smartphones and tablets to find the best deals (on back-to-school shopping, find NRF. Nearly one in five shoppers will make purchases directly from their smartphones. What’s more, 30% of k-12 shoppers with tablets will use their devices …

Ypulse Essentials: Marketing To Tech-Savvy Kids, Gen Y’s Favorite Fast Food, Muppet Music

Posted by emily | 08/15/11 | 1 Comment

As kids today are increasingly tech-savvy (marketers must reach them in creative and complex ways. Often this is through online games with virtual worlds, social media campaigns, and in-store attractions, but are kids being bombarded too much by advertising? Speaking …

Ypulse Essentials: McDonald’s Cuts Calories From Happy Meals, Big New From Comic Con, Foursquare Expands College Program

Posted by melanie | 07/26/11 | 1 Comment

McDonald’s is revamping its happy meals (to make them healthier. Kids will find fewer fries, and a serving of fruit or veggies instead, lowering the overall calorie content by 20%. McDonalds had thought about cutting out the fries altogether but …

Couponing Is Cool Again: Millennials On Groupon, LivingSocial & Foursquare

Posted by melanie | 07/12/11 | 1 Comment

There was a time when young people didn’t use coupons. They were far less likely than their older peers to read a Sunday newspaper and see coupon inserts, and they didn’t care much about clipping coupons to stretch their money …

Ypulse Essentials: XBox In-Game Ads, Disney Channels’ ‘PrankStars,’ 10 Million+ Foursquare Users

Posted by emily | 06/21/11 | No Comments

Xbox users can stay involved (even during ads, thanks to in-game ads which use the same voice and motion technology as the Kinect console. Gamers can say a command to tweet or text, or wave their hands in front of the device …

Ypulse Essentials: Grads Get Advice, Nook Color Is An Entry-Level Tablet, ‘Smash’ Isn’t ‘Glee’

Posted by melanie | 05/17/11 | No Comments

It’s graduation season, and that means (commencement speeches by some pretty big names. What kind of advice are grads getting? ESPN commentator Stephen A. Smith, perhaps afraid of a future full of whiney workers, pulled no punches when he told …

Ypulse Essentials: CBS News For The Facebook Generation, Children’s Media Use, YouTube Top 100 Music Videos

Posted by melanie | 05/12/11 | No Comments

CBS News is targeting the (Facebook and Internet generations with an online news show, “What’s Trending,” which aims to give more context to the headlines that are trending on social media. In other social net news, young smartphone owners are …