Posted by melanie | 12/28/11 | No Comments
We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …
Posted by emily | 12/06/11 | No Comments
Posted by melanie | 09/09/11 | No Comments
Posted by melanie | 08/18/11 | No Comments
Posted by emily | 08/15/11 | 1 Comment
As kids today are increasingly tech-savvy (marketers must reach them in creative and complex ways. Often this is through online games with virtual worlds, social media campaigns, and in-store attractions, but are kids being bombarded too much by advertising? Speaking …
Posted by melanie | 07/26/11 | 1 Comment
Posted by melanie | 07/12/11 | 1 Comment
There was a time when young people didn’t use coupons. They were far less likely than their older peers to read a Sunday newspaper and see coupon inserts, and they didn’t care much about clipping coupons to stretch their money …
Posted by emily | 06/21/11 | No Comments
Xbox users can stay involved (even during ads, thanks to in-game ads which use the same voice and motion technology as the Kinect console. Gamers can say a command to tweet or text, or wave their hands in front of the device …
Posted by melanie | 05/17/11 | No Comments
It’s graduation season, and that means (commencement speeches by some pretty big names. What kind of advice are grads getting? ESPN commentator Stephen A. Smith, perhaps afraid of a future full of whiney workers, pulled no punches when he told …
Posted by melanie | 05/12/11 | No Comments
CBS News is targeting the (Facebook and Internet generations with an online news show, “What’s Trending,” which aims to give more context to the headlines that are trending on social media. In other social net news, young smartphone owners are …