Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘Ford’

Ypulse Essentials: RIP HP TouchPad, The OED Adds More Gen Y Lingo, BBM Music?

Posted by emily | 08/19/11 | No Comments

Tablets are everywhere these days (but unfortunately HP couldn’t handle all the competition. Despite their huge marketing push with stars like Lea Michele and Russell Brand behind them — literally! — HP discontinued the device after less than two months. …

Dispatches From The Youth Mega Mashup: Chinese Youth In Lower Tier Cities, Ford Turns Over Brand Control

Posted by melanie | 06/20/11 | 1 Comment

The day is flying by at the Youth Mega Mashup, and we’re learning a lot!

Still in the vein of challenging assumptions, Kevin Lee from China Youthology spoke about the country’s youth in “lower tier” cities. Not all Chinese Youth …

Ypulse Essentials: Penguin Turns 75, Hotels Target Teens, Ford Fiesta @ X-Games

Posted by meredith | 07/30/10 | No Comments

75 years of Penguin (The publisher celebrates the anniversary with videos, competitions, blog/mobile tours and the Penguin 75 – a collection of the most iconic titles including lots of classic high school reads. Share your favorite in comments!) (Publishers Weekly)…

Ypulse Essentials: ‘Kick-Ass’ Opens SXSW, French Connection On ChatRoulette, Nat’l Education Standards Target Media Literacy

Posted by meredith | 03/12/10 | No Comments

‘Kick-Ass’ bows at SXSW (looking forward to the buzz. Also Ypulse Mashup attendee Fourth Story Media hosts an interactive storytelling exquisite corpse-esque competition at this year’s festival. And check out Superglued a live music app to help attendees navigate shows) …

Ypulse Best And Worst Of 2009: Youth Targeted Ad Campaigns

Posted by meredith | 12/30/09 | 1 Comment

Today we continue our Year In Review coverage with Youth Advisory Board member Libby Issendorf. Libby once again dons her hat as media analyst and shares her picks for the hits and misses she’s seen this year in youth advertising.…

Ypulse Essentials: PBR Crowdsources New Owners, America 101, iPod Touch Scores As Stocking Stuffer

Posted by meredith | 12/29/09 | No Comments

PBR fans unite (PSFK reports: “two ad agencies are testing the limits of brand loyalty by trying to crowdsource $300 million in funds to buy Pabst Brewing Co” through the site buyabeercompany.com. Intriguing. Also Bacardi continues to support the ‘We

Ypulse Essentials: The Truth About Santa, HS Rivals Go Viral, Peter Jackson To Adapt ‘Mortal Engines’?

Posted by meredith | 12/23/09 | No Comments

Seasonal sacrifice (marking the return of the Christmas crunch we saw last year, Washington Post profiles struggling parents cutting corners this holiday to spend on younger kids’ gifts. Plus why believing in Santa Claus and the like is important in …

Ypulse Essentials: ‘New Moon’ Madness, Presidential PSA, Gen Y Wants Small Cars

Posted by meredith | 11/19/09 | No Comments

‘New Moon’ madness (officially descends with movietickets.com reporting that fans have already ensured that 1,300 showings of the movie around the country are sold out including 900 midnight screenings. Wall Street Journal rounds up the reviews… as if the critics …

Ypulse Essentials: ‘Unfriend’ Named Word Of The Year, ‘New Moon’ Marketing Mania, Kung Fu Panda World

Posted by meredith | 11/17/09 | 1 Comment

‘Warriors in Pink’ on ’90210′ (Ford’s breast cancer awareness program will be tied into the teen soap to reach those more likely to be affected by than suffering from the disease. Interesting. Also the American Family Assn’s call to boycott

Can The Auto Industry Help Drive The Anti-Texting-While-Driving Message?

Posted by meredith | 11/03/09 | 3 Comments

Last week in Essentials we cited a piece from Wired on the issues surrounding texting while driving as discussed at a Senate hearing last Wednesday by senators, the Department of Transportations and the FCC. From the article:

At issue