Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘cw’

Ypulse Essentials: ‘Social Network’ Leads Oscar Nominations, Teen Second Life Closes, Diversity In YA

Posted by meredith | 01/25/11 | No Comments

‘The Social Network’ leads Oscar nominations (with 8 nods including “Best Picture” and “Best Actor” for Jesse Eisenberg’s fictional portrayal of Mark Zuckerberg. Plus, “True Grit” star Hailee Steinfeld [pictured here] joins the ranks of child stars to earn a …

Ypulse Youth Media Movers & Shakers

Posted by meredith | 12/27/10 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …

Ypulse Essentials: ‘Victorious’ Debuts, CW Doubles Web Ads, Lady Gaga Breaks Billion Video Views

Posted by meredith | 03/26/10 | No Comments

Spotlight on Schneider (New York Times, reg. required, profiles Nick’s longstanding tween TV guru. Plus expect his latest “Victorious,” debuting after the “Kids’ Choice Awards,” to launch Victoria Justice to superstardom) (Mashable) (New York Magazine)

- Nick looks to

Ypulse Essentials: MTV, OurStage Spotlight New Music, ‘Alice’ Rewrites DVD Rules, Digital Na(t)ives?

Posted by meredith | 03/05/10 | No Comments

MTV launches ‘Needle in the Haystack’ (a multiplatform showcase for up-and-coming artists that kicks off the network’s new initiative with online music community/discovery site OurStage. Incidentally, this announcement was made at the same event where MTV president Van Toffler reasserted …

Ypulse Essentials: Coming Out In Middle School, ‘Jockettes’ & ‘Young Metrosexuals’, Radio Days Continue

Posted by meredith | 09/24/09 | No Comments

‘Coming Out in Middle School’ (a must read piece in this weekend’s New York Times Magazine. Look for our thoughts in tomorrow’s Friday Forum. Plus a New Jersey school board works to end a tradition of girl on girl hazing

Ypulse Essentials: Teens Don’t Tweet, The [Canadian] Kids Are Alright, Nick Debuts New Logo

Posted by meredith | 08/05/09 | No Comments

Kia Soul debuts a Facebook app (to connect with young customers. The catch? Webcam required. Also Taco Bell makes over its site from “entertainment portal” to user-friendly information hub) (MediaPost, reg. required) (Ad Age, reg. required)

- ‘Teens Don’t Tweet’

Ypulse Essentials: 8% Teens Watch TV Online, Student Newspaper Archives Online, Colleges Explore 3 Year Degrees

Posted by meredith | 05/26/09 | 2 Comments

- Rebecca Rubin (the first Jewish American Girl. Plus, a look at the economic and psychological effects of little girls’ ‘princess’ phase) (New York Times, reg. required) (AP)

Only 8% of teens watch TV online (as opposed to …

Ypulse Essentials: Toyota’s ‘Rock The Space,’ ‘Robobama’ @ Disney World, Future Of American Idol

Posted by meredith | 05/22/09 | No Comments

Toyota’s ‘Rock the Space’ (the MySpace Music sponsor launches a competition that offers unsigned bands and solo artists the chance to score a recording contract. Plus, on MTV.com the Cold War Kids debuts an interactive, re-mixable video for their new …

Will ‘The Hills’ Continue To Lose Its Grip On Reality… And Teens?

Posted by meredith | 05/19/09 | No Comments

Today’s Ypulse Youth Advisory Board post is from Caroline Marques who weighs in on how MTV’s brand of reality show has lost its appeal to teens. Remember, you can communicate directly with any member of the Ypulse Youth Advisory Board …

Ypulse Essentials: Lego Rock Band, CW’s ‘Cwinger’ Ads, Not All Young People On Facebook

Posted by meredith | 04/22/09 | 1 Comment

Lego Rock Band (officially comes out this Christmas. Featured songs include “Kung Fu Fighting”, “Song 2″ by Blur and Europe’s “The Final Countdown” (?). Plus Targeting Kids offers another take on the Burger King- Sponge Bob controversy) (Wired)

- ‘…