Posts Tagged ‘college students’

Rock out to Nickelodeon’s ‘How to Rock,’ (the latest tween TV show about music, growing up, and social pressures through a battle of the bands storyline. The sitcom, based on the book “How to Rock Braces and Glasses,” premieres tomorrow …

As kids today are increasingly tech-savvy (marketers must reach them in creative and complex ways. Often this is through online games with virtual worlds, social media campaigns, and in-store attractions, but are kids being bombarded too much by advertising? Speaking …

College students are brimming with self-confidence (according to a new AP study that has some researchers worried Millennials are actually over-confident. But for a generation that has grown up being told that anything is possible and given the full support …

Beyonce releases (a new video single — no, not “Girls.” “Move Your Body” is a remake of “Get Me Bodied” — with lyrics like “a little sweat never hurt nobody” — for Michelle Obama’s “Let’s Move” anti-obesity campaign. Beyonce’s backup dancers? Middle …

Fallen (Guitar) Hero (Activision pulls the plug on its “Guitar Hero” franchise, canceling the release of the sixth edition of the game. PSFK, via the Guardian, offers theories for why the billion-dollar franchise failed: selling out and lack of …

Looking back to the Back to School shopping season of 2010, we can learn a few key lessons from retailers, whether we sell jeans, or not …

1. Forced 2B Frugal: No one wakes up in the morning wishing …

Our two volunteer live bloggers, Valerie Kameya and Eric Martinez (with the generous help of Ypulse friend and fan Derek Baird) will be covering the Ypulse Campus Case Study Slam right here Monday morning (see the agenda)…Join the …

Can a good bargain beat street cred? Microsoft hopes so: the brand’s most recent “Laptop Hunters” campaign features young shoppers on a quest to meet all of their computer needs for under $1000, finding time and again that they can’t …

Youth brands are more than background noise at SXSW (sponsors for the indie music festival clamor to get noticed by 12,000 wallet wielding attendees with music showcases and free parties. Also, AdRants picks up a discussion on marketers misusing social …

The recession has become impossible to ignore, but as a college student, I naively assumed we were safe. After all, going to class is our job and we can’t be fired no matter how many days we miss. Then last …