Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘abc family’

Ypulse Essentials: Nickelodeon Knows ‘How To Rock,’ Tumblr’s News Site, College Grads Get Hourly Jobs

Posted by emily | 02/03/12 | No Comments

Rock out to Nickelodeon’s ‘How to Rock,’ (the latest tween TV show about music, growing up, and social pressures through a battle of the bands storyline. The sitcom, based on the book “How to Rock Braces and Glasses,” premieres tomorrow …

Ypulse Essentials: Fox Plans Saturday Night Cartoon Block, Scholastic’s News Election Website, LOL With Miley Cyrus

Posted by emily | 01/09/12 | No Comments

Get ready for more laughs as Fox adds a late-night block of cartoons (to its Saturday night lineup! Given how popular the networks’ animated comedies are — “Family Guy,” “The Cleveland Show,” and “American Dad” are some of Millennials’ favorites — we …

Ypulse Essentials: It’s TV Time!, Millennials and Money, 1 Billion Apps Downloaded

Posted by melanie | 01/03/12 | 1 Comment

Now that the winter holidays are over, TV networks are kicking into high gear with new shows (and the restart of a few favorite series. While catching up on our viewing over vacation, we caught the trailers for some shows …

Counting Down To 2012, One Trend At A Time: Cord Cutting & Cutting Back

Posted by melanie | 12/27/11 | No Comments

We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …

ABC Family Stars On The Success Of Their Shows, Social Media & Fans, And How Teen Dramas Have Grown Up

Posted by emily | 12/06/11 | 1 Comment

We at Ypulse have always admired ABC Family for breaking boundaries with its programming and using technology in innovative ways to develop creative, yet authentic connections with viewers. And apparently we aren’t the only ones who feel this way; …

Ypulse Essentials: Holiday Marketing To Millennials, Students’ Attitudes, TV Shows We’re Looking Forward To

Posted by melanie | 11/21/11 | No Comments

With Thanksgiving a few days away, it’s time to think about (reaching teens and collegians during the holiday shopping season with well targeted messaging. Kohl’s gets it right with a hilarious take on Rebecca Black’s “Friday” rearranged to remind listeners …

Ypulse Essentials: Non-Traditional Entertainment Enters Malls, Gen Y Start Ups, H&M’s New Goth Line

Posted by melanie | 10/27/11 | No Comments

With the economy slumping and consumers spending less, it’s no surprise that malls (are filling vacant retail space with non-traditional mall entertainment, most of which are kid- and family-oriented, like trampoline facilities and swimming pools. The hope is that consumers …

Ypulse Essentials: Twitter + TV Is The New Way To Watch, ABC Spark, Teens Are Abandoning Movie Theaters

Posted by melanie | 10/26/11 | No Comments

‘X Factor’ viewers will be able to use Twitter to do more than complain (starting next week. They’ll finally be able to vote for contestants via the site. For Millennials, social media and TV go hand in hand, so encouraging …

Dealing With Digital Drama, A Universal Problem

Posted by melanie | 10/06/11 | 1 Comment

Today’s post comes from Youth Advisory Board member Emily Smucker, who, like nearly everyone her age, knows someone who’s been involved in some digital drama. The problem, ranging from name calling to full-blown cyberbullying, has been getting a lot of …

Ypulse Essentials: ‘The Lion King’ Returns To Theaters In 3D, Millennials’ Media Habits, ‘Gossip Girl’ Clothing Collection

Posted by emily | 09/16/11 | No Comments

‘The Lion King’ is roaring back into theaters this weekend (but this time in 3D as a special promotion before the film is re-released in this format next month. Talk about the circle of life since nostalgic fans and a …