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Our friends at Harris Interactive (a Ypulse Research sponsor) just sent out their latest Trends & Tudes Newsletter featuring research on youth and sports. As I’ve blogged here before, I pretty much gave up on structured physical activity in 9th grade after failing to make both the dance club and the soccer team (I just couldn’t handle all those laps — maybe it was all those cigs). So apart compulsory PE and nodding my head at punk rock shows, I was what Harris would now classify as “inactive.” What I found interesting about the research Harris did for the Women’s Sports Foundation were the extremes on the youth sports spectrum — and that, alarmingly, youth today are continuing the “inactive” tradition at a fairly high rate:

- 93 percent of youth report being physically active for at least 60 minutes per day at least one day a week

- Just over half say they do 2-5 days a week (52 percent)

- Nearly 1 in 6 say they are hardly physically active at all (1 day or less)

- Another third report being physically active six days or more per week (39 percent of these youth report have parents who exercise three or more times a week)

So what sports are “in” with the active kids right now?

1. Basketball (63 percent)
2. Swimming or diving (52 percent)
3. Jogging, running or cross country (51 percent)
4. Bowling! (48 percent)
5. Football and soccer (46 percent)

Is anyone but me surprised by bowling being more popular than football or soccer??

There’s lots more factoids in the newsletter, which you can read online as a .pdf….

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Categorized under: Youth Marketing

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