Sponsored Post: INNOVA Marketing’s GradPack
Posted by anastasia on 11-25-2008
Editor’s Note: This is a paid post from INNOVA marketing.
A wise philosopher once mused, “You’re only cool if you wet your pants.” That obviously isn’t always true (we’ve tried it and didn’t see any immediate progress). Neither is the notion that you’re only cool if you go to college (nearly 40% of high school grads don’t).
Marketers have unwisely dubbed the current manifestation of this 40% the “Shadow Millennials” – somehow secondary to the bachelor degree-seeking Millennials. At INNOVA Marketing, we have sought to take this group back.
We believe they are vital to a brand’s success. Why not reach them along with those off to college? So we dug deep and identified a common trend across the country at public and private high schools – school sponsored graduation parties. We weren’t allowed in (see above “wet pants”), but we did uncover enough information to validate our theory that high school grad parties could just be the ticket.
And within a few weeks, GradPack was born.
A co-op sampling strategy that reaches both Millennials and Shadow Millennials before they scatter and start making life-changing decisions. INNOVA believes that this core group, recent high school grads, is the bull’s eye of bull’s eyes. They will spend more, consume more, and successfully establish more trends than any other demographic regardless of whether they are on campus or not.
GradPack fits perfectly in the grad party setting, delivers products and coupons that 18-year-olds want and need, and executes a national sampling initiative in a matter of weeks.
Learn more about GradPack at www.HighSchoolGradPack.com.
Categorized under: Youth Marketing