Comments on: Shaping Youth Interviews Danica McKellar http://www.ypulse.com/shaping-youth-interviews-danica-mckellar Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Amy Jussel http://www.ypulse.com/shaping-youth-interviews-danica-mckellar/comment-page-1#comment-1434 Amy Jussel Wed, 05 Sep 2007 20:24:56 +0000 http://ypulse.com/wordpress/?p=3266#comment-1434 Actually, I'm STILL in the industry as a writer/producer, as I couldn't possibly shut down Copy/Concepts after 25+ years! But you're right, I've shifted directions into our own film work/writing and am MOSTLY the proud founder & Exec. Dir. of Shaping Youth.org these days. (I DO fit in 'project based' branding efforts like name generation/tagline creation and such when the fit works) Excited to be able to contribute to YPulse monthly for 'People Shaping Youth' in positive ways. Our goal is to shift media content to more meaningful, healthy, positive worldviews for kids. (not to bleed the fun out of it) Just concerned your readers might misinterpret our phrase of 'counter-marketing'...since we're all about using the power of media for positive change and deconstructing messages with media literacy and savvy... p.s. Our counter-marketing media is actually a lot of fun too, riffing off of reality shows and such. (one of them, Idolized, is a UGC way to come up with better media role models for youth...and this tie in with YPulse is a great way to get the conversation started!) Hope your readers will ping me with ideas and thoughts on positive leaders contributing to the world... Meanwhile, I'll post the other half of the excerpts and overview from Danica's book on Shaping Youth tomorrow. (with embedded links to more of Danica's work with tween girls) AND...see you next month! Best, Amy Jussel, Founder, Exec. Dir. Shaping Youth.org Actually, I’m STILL in the industry as a writer/producer, as I couldn’t possibly shut down Copy/Concepts after 25+ years! But you’re right, I’ve shifted directions into our own film work/writing and am MOSTLY the proud founder & Exec. Dir. of Shaping Youth.org these days. (I DO fit in ‘project based’ branding efforts like name generation/tagline creation and such when the fit works)

Excited to be able to contribute to YPulse monthly for ‘People Shaping Youth’ in positive ways.

Our goal is to shift media content to more meaningful, healthy, positive worldviews for kids. (not to bleed the fun out of it) Just concerned your readers might misinterpret our phrase of ‘counter-marketing’…since we’re all about using the power of media for positive change and deconstructing messages with media literacy and savvy…

p.s. Our counter-marketing media is actually a lot of fun too, riffing off of reality shows and such. (one of them, Idolized, is a UGC way to come up with better media role models for youth…and this tie in with YPulse is a great way to get the conversation started!)

Hope your readers will ping me with ideas and thoughts on positive leaders contributing to the world…

Meanwhile, I’ll post the other half of the excerpts and overview from Danica’s book on Shaping Youth tomorrow. (with embedded links to more of Danica’s work with tween girls) AND…see you next month! Best, Amy Jussel, Founder, Exec. Dir. Shaping Youth.org

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