Barnes & Noble College Booksellers - In-Store Design

Ypulse was asked by Barnes & Noble College Booksellers to obtain student feedback on a new retail approach for technology items within college campus bookstores.

Industry

Retail

Topic

Concept testing

Retail design

Audience

College students

Method

Online qualitative

Online quantitative

See more at bncollege.com

Candie's Foundation - PSA Tests

The Candie’s Foundation launched a campaign to encourage pregnancy prevention and promote healthy sexual practices among teens aged 14-19. We helped them gain insight into past teen pregnancy prevention campaigns and Informed the development of future messaging and creative.

Industry

Non-profit

Topic

PSA testing

Message testing

Audience

Teens aged 14 to 19

Method

Online survey

Candie's Foundation PSA - Bristol Palin

Candie's Foundation - Fergie PSA

Cengage - New Textbook Concept Study

Ypulse performed an investigation into the behavior, opinions and attitudes of students regarding learning in general and study aids in particular, gauging their reaction to a radically new approach to textbook publishing.

Industry

Publishing

Academic

Textbooks

Topic

Textbook usage and attitudes

Study skills and study tools

New product concept test

Audience

College students

Method

Online quantitative survey

See more at swlearning.com

Chegg - Ethnographic On-Campus Deep Dive

Chegg asked us to help them better understand college student marketing in order to develop more effective marketing programs. The goal of this research was to delve into the process of text book purchasing as well as assess marketing, branding and positioning among various textbook outlets.

Industry

Retail

E-commerce

Academic

Textbook Rental

Topic

Marketing program assessment and evaluation

Message testing

Brand positioning

Audience

College students

Method

In-person qualitative

Partnership for a Drug-Free NJ - Usage & Attitudes

Ypulse was asked by The Partnership for a Drug-Free New Jersey (TPDFNJ) to help them understand the behavior, opinions and attitudes of students regarding illicit and prescription drug use.

Industry

Non-profit

Substance abuse prevention

Topic

Substance abuse

Prescription drug abuse

Audience

NJ college students

Method

On-line quantitative

See more at drugfreenj.org

KOL by AOL - New Product Concept Test

Ypulse helped AOL determine the interest, appeal and purchase intent of parents and children for KOL, an online community intended for children.

Industry

Online publishing

Topic

Concept testing (product)

Product naming

Product positioning

Audience

Children aged 6 to 14

Parents of children aged 6 to 14

Method

Online quantitative

See more at canada.aol.com

Macy's - Style Segmentation

Macy’s asked Ypulse to help refine and enhance their understanding of four style preference segments by wearing occasion, validating four a-priori segments via consumer feedback   in order to assess the population coverage of each segment as well as identify any gaps or need for for alternate / additional segments.

Industry

Retail

Fashion

Topic

Fashion

Style

Media

Audience

Teens and young adults aged 15 to 30

Method

Online quantitative

A-priori segmentation analysis

View the WWD feature article on Macy's style segmentation

 

Macy's - mStyleLab Community

Ypulse developed and manages a youth-oriented purpose-built online insights community, furthering Macy’s understanding of the attitudes and behavior of 13-24 year olds. Dozens of discrete research projects are conducted annually within this community, allowing Macy’s to measure reactions to potential new messaging, promotions and advertising.

Industry

Fashion

Retail

Topic

Concept testing

Message testing

Usage and attitudes

Back to school shopping

Holiday shopping

Audience

Youth aged 13 to 24

Method

Purpose-built online insights community

Qualitative research

Quantitative research

See more at stylelab.advisorycommunity.com

MTV - MTV Creative Lab Community

Ypulse developed and manages a youth-oriented purpose built online insights community, furthering MTV’s understanding of the attitudes and behaviors of 16-24 year olds.  Hundreds of discrete research projects are conducted annually within this community, allowing MTV to test new program concepts, conduct pilot tests, refine messaging and tap into the pulse of their target audience.

Industry

Media

Television

Topic

Programming testing

Pilot testing

Message testing

Usage and attributes

Audience

Youth aged 16 to 24

Method

Purpose-built online insights community

Qualitative research

Quantitative research

In-person recruitment

See more at mtvcreativelab.com

SparkNotes - Website Visitor Profiling

Ypulse helps SparkNotes better understand the demographics and behavior of visitors to their website via an ongoing website visitor profiling survey. This research program reveals visitors to Sparknotes.com demographically as well as behaviorally across multiple categories: Fashion, CPG & Beauty, Food & Beverage  and Entertainment.

Industry

Online media

Academic

Topic

Demographic & socio-economic profiling

Usage and attitudes across multiple product categories

Audience

High school students

College students

Method

Online quantitative survey

Teach for America - Recruitment Landscape Study

Ypulse performed an investigation into the hearts and minds of today’s graduating college students, gaining an in-depth understanding of how Teach for America could co-create the next step in their journey. We uncovered how  graduating seniors approach post-college planning and what they look for in their short and long-term career plans as well as how the economic downturn and other recent environmental factors have shifted their mindset.

Industry

Non-profit

Eduction

Workplace

Topic

Career planning

Audience

College students

Method

Video one-on-ones

Online quantitative survey

Online insights community

Unilever - World's Dirtiest Film Tour by Axe Campaign

We were asked by Unilever to evaluate the immediate and long-term effectiveness of an experiential campaign, conducted at campuses across the U.S.

Industry

Consumer packaged goods

Topic

Campaign effectiveness evaluation

Audience

College students

Method

Face to face event exit surveys

See more on youtube

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