Candie's Foundation - PSA Tests

The Candie’s Foundation launched a campaign to encourage pregnancy prevention and promote healthy sexual practices among teens aged 14-19. We helped them gain insight into past teen pregnancy prevention campaigns and Informed the development of future messaging and creative.

Cengage - New Textbook Concept Study

Ypulse performed an investigation into the behavior, opinions and attitudes of students regarding learning in general and study aids in particular, gauging their reaction to a radically new approach to textbook publishing.

See more at swlearning.com

Chegg - Ethnographic On-Campus Deep Dive

Chegg asked us to help them better understand college student marketing in order to develop more effective marketing programs. The goal of this research was to delve into the process of text book purchasing as well as assess marketing, branding and positioning among various textbook outlets.

Partnership for a Drug-Free NJ - Usage & Attitudes

Ypulse was asked by The Partnership for a Drug-Free New Jersey (TPDFNJ) to help them understand the behavior, opinions and attitudes of students regarding illicit and prescription drug use.

See more at drugfreenj.org

KOL by AOL - New Product Concept Test

Ypulse helped AOL determine the interest, appeal and purchase intent of parents and children for KOL, an online community intended for children.

See more at canada.aol.com

Macy's - Style Segmentation

Macy’s asked Ypulse to help refine and enhance their understanding of four style preference segments by wearing occasion, validating four a-priori segments via consumer feedback   in order to assess the population coverage of each segment as well as identify any gaps or need for for alternate / additional segments.

Macy's - mStyleLab Community

Ypulse developed and manages a youth-oriented purpose-built online insights community, furthering Macy’s understanding of the attitudes and behavior of 13-24 year olds. Dozens of discrete research projects are conducted annually within this community, allowing Macy’s to measure reactions to potential new messaging, promotions and advertising.

See more at stylelab.advisorycommunity.com

MTV - MTV Creative Lab Community

Ypulse developed and manages a youth-oriented purpose built online insights community, furthering MTV’s understanding of the attitudes and behaviors of 16-24 year olds.  Hundreds of discrete research projects are conducted annually within this community, allowing MTV to test new program concepts, conduct pilot tests, refine messaging and tap into the pulse of their target audience.

See more at mtvcreativelab.com

SparkNotes - Website Visitor Profiling

Ypulse helps SparkNotes better understand the demographics and behavior of visitors to their website via an ongoing website visitor profiling survey. This research program reveals visitors to Sparknotes.com demographically as well as behaviorally across multiple categories: Fashion, CPG & Beauty, Food & Beverage  and Entertainment.

Teach for America - Recruitment Landscape Study

Ypulse performed an investigation into the hearts and minds of today’s graduating college students, gaining an in-depth understanding of how Teach for America could co-create the next step in their journey. We uncovered how  graduating seniors approach post-college planning and what they look for in their short and long-term career plans as well as how the economic downturn and other recent environmental factors have shifted their mindset.

Unilever - World's Dirtiest Film Tour by Axe Campaign

We were asked by Unilever to evaluate the immediate and long-term effectiveness of an experiential campaign, conducted at campuses across the U.S.

See more on youtube