Ypulse Sponsored Post: Attracting Transfer Students
- July 27th, 2009
- 4 Comments
Today we have our monthly sponsored post from Jason Bakker, the Director of Marketing at Campus Media Group, the exclusive sponsor of the Ypulse Campus Channel. This is the latest in a monthly series of posts that’s part of Campus Media Group’s site sponsorship.
Also, a reminder to organizations with a cause or awareness message for students: Campus Media Group will be accepting applications for their annual College Newspaper PSA program until August 17. This is an amazing opportunity to compete for FREE promotion to students in campus media across the country. For more details on the program and how to apply, check out the Campus Media site.
Attracting Transfer Students
A recent article points to a national trend of public universities seeing an uptick in transfer applications. It notes that Indiana University is seeing a 23% increase in transfers, and the University of North Carolina is watching its transfers climb more than 15%.
Students today are paying attention to the rising costs of higher education and the toll it can take on them long term. They don’t want to be riddled with debt after graduation and are being more pragmatic when deciding on a school from which to earn a degree. They don’t want to sacrifice quality, though, either.
Marketing messages to prospective students need to reinforce the value of college programs and the distinction that comes with earning a degree there. Students are thinking about their future beyond their four-year degree now, and a school that markets a message of wanting to help students reach their life goals will win.
Enrollment marketers should set those marketing tactics in motion. Whether your plan involves college newspaper ads, direct mail, student bloggers, or that Twitter account you haven’t figured out yet, the opportunity to catch potential transfer students now is at an all-time high.
Some schools are already doing a great job. Take, for instance, Oklahoma State University-Tulsa. It has a tuition waiver program called the “Cowboy Commitment” that is meant to entice transfer students. For example, a student who transfers with a 3.5 or higher grade-point average will receive a $650 waiver each semester for three semesters.
Texas Lutheran University has a scholarship program designed to steal away students from the University of Texas at Austin and Texas A&M University in College Station. TLU CHOICE, as it is called, gives students the chance to attend their private liberal arts college for the same cost of attending one of the other public college or universities. The message here is to get the private school education at the state school cost. Doesn’t the Bible say something about stealing?
All kidding aside, you can see that some schools are being unique in their approach to this opportunity. Other enrollment marketers need to revisit their transfer student recruitment plans and reach out to students who would be a good fit for the school in a new way.
For more campus coverage, visit the Ypulse Campus Channel.