Ypulse Research Roundup: Impact Of Social Networking, Millennials' Uptime Pursuits, New Ypulse Report & More

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the next Roundup.

The Social Impact Of Social Networking

The Pew Research Center’s Internet & American Life Project examines social networking sites in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement. The findings presented paint a rich and complex picture of the role that digital technology plays in people’s social worlds. Wherever possible, we seek to disentangle whether their varying social behaviors and attitudes are related to the different ways they use social networking sites, or to other relevant demographic characteristics, such as age, gender, and social class. Cost: Free.

For more information…visit the website.

Millennials Exchange Downtime For Uptime

For this edition of the Cassandra Report, Intelligence Group explored how life is being redefined for the Millennial generation. It looked at young people’s thoughts on the American Dream, their careers, the green movement, status symbols, and their new definition of luxury. The majority of young people are adjusting their expectations in these recessionary times by downsizing and streamlining their lives. It discovered a shift from downtime to “uptime,” or the time young people spend focusing on productive personal pursuits, even when they’re “relaxing.” Their uptime pursuits are giving way to a new group of amateur professionals who have taken a “learn-it-yourself” approach and risen to the same level of expertise and influence as noted experts in various fields, but without the formal training.
In addition, we examined young consumers’ views on tech etiquette, social media, and life-tracking, and how this generation views brand loyalty, among many other trends. Cost: Contact Intelligence Group.

For more information…visit the website.

‘iParents’ Are The New Helicopter Parents

If you’re a parent today, chances are, you’re well aware that your job has grown far beyond making sure homework is completed and everyone gets to school on time. According to Retrevo, today’s parents have Facebook, Twitter, and a whole new world of social tools to consider when it comes to raising their children and even getting some well-deserved socializing in for themselves, and leading the way in most digital activities are iPhone owning parents, or “iParents.” Social tools allow parents to peer into their children’s lives like never before. Cost: Free.

For more information…visit the website.

The Ypulse Report — Fashion & Style

The “youth uniform” may be the same as it’s been for decades — t-shirts and jeans are still their favorite fashion items — but Millennials are putting their stamp on the fashion world in their own way. Most students, regardless of age or gender, feel they have their own personal sense of style. They don’t care about starting or following trends, but simply want to wear what they like. Black and Hispanic students, however, are more likely than their peers to say they are on top of the latest fashions and start trends. They are also more free with their spending; they’re the least likely to set shopping budgets and among the most likely to make impulse purchases. Cost: $2,000.

For more information…visit the Ypulse research page.

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