Ypulse Essentials: Youth Brands @ SXSW, Double Dutch, 'The Greatest Generation'

sxsw2009Youth brands are more than background noise at SXSW (sponsors for the indie music festival clamor to get noticed by 12,000 wallet wielding attendees with music showcases and free parties.  Also, AdRants picks up a discussion on marketers misusing social media sparked by a panel held during the interactive portion of the festival) (New York Times, reg. required)

- Spring Break, not broke (Gen Digital compares college students’ plans for this year with 2008, and the results aren’t as dramatic as expected. Plus, studentactivism.net calls out the student drinking study we mentioned in an earlier Essentials—“College Freshmen Study Booze More Than Books”— for sensationalizing their results. Apparently, the company that ran the study offers online alcohol education programs to colleges)

- Hip to be square (the latest Obama Effect? Black teens who aren’t shy about showing off their smarts. Plus, to get more students involved in competitive sports, New York high schools introduce Double Dutch) (Boston Globe) (Salon, day pass required)

- More on the media-induced ‘sexting’ scare (don’t believe the hype or rather keep it in perspective - Anastasia is quoted. Plus, The New York Times examines the bullying ways of secret societies in prep schools) (San Francisco Chronicle)

- Adults infringe on teen jobs (as unemployment continues to climb, older, more appealing candidates vie for traditional teen positions. Plus, Chinese millennials ask similar questions about employment in the face of the economic downturn) (Chicago Tribune) (WSJ)

-Kids Choice’ (corners the award show market for the kiddie crowd, according to the Boston Herald. Assuming they aren’t aging up and watching the MTV offerings?) (Boston Herald)

- Mobile teens in the UK (Alcatel’s Teen Lab takes a look at how mobile usage differs across the pond. Also Net Nanny software comes to the iPhone with a new app that lets parents control their kids’ on-the-go web activity) (ReadWriteWeb)

- More on managing millennials (The Times examines Gen Y workers from a global perspective reporting the findings of a recent study from Pricewaterhouse Cooper. Also, The Christian Science Monitor asks if these difficult times will make millennials the next “Greatest Generation”)

- Calling all student journalists (a nationwide competition sponsored by the.News with funding from the Adobe Foundation and the PBS Foundation, encourages students to submit video reports that answer the question of how decisions made in Washington affect them. The deadline is March 31st)

- More sneak peeks at ‘Where The Wild Things Are’ (in USA Today. Can you feel the anticipation steadily building to a fever pitch? Plus, Cynopsis Kids reports Twilight director Catherine Hardwicke has signed on to direct another YA film adaptation for Summit Entertainment, Gayle Forman’s If I Stay. And The Guardian talks about how “Heathers” was a trailblazer for teen movies)

P.S. We’ve officially announced the stellar lineup of speakers you can expect to see at the Ypulse Youth Marketing Mashup including Grown Up Digital author Don Tapscott, Disney’s Paul Yanover, MTV’s Greg Clayman and more! Register now and qualify for “early adopter” rates!

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