Ypulse Essentials: Young Enterpreneurs, F.C.C. Presents 'Generation Mobile', JWOWW Rewrites 'The Rules'

youngentrepreneursCatering to young entrepreneurs (has become quite a cottage industry… for young entrepreneurs. At least that’s what strikes me in the latest update on recent grads starting their own businesses, which includes quotes from past Ypulse Interviewees Intern Queen Lauren Berger and HerCampus.com founder Stephanie Kaplan) (New York Times, reg. required)

- F.C.C. presents ‘Generation Mobile’ (An upcoming forum on teens and technology where experts will “address risks associated with heavy technology use among young people”  focusing on balance and context over regulation. Definitely curious to hear the thinking that comes out of this) (New York Times, reg. required)

- Chatroulette, Justin Bieber and iPad (were the top Google searches of 2010. And in other year-end ranking news, Ke$ha is named Billboard’s top “hot 100” artist and top “new artist” of the year) (Los Angeles Times)

- Obama to sign Child Nutrition Bill (that would expand free school meals for the needy and give government the power to decide what kinds of foods go into vending machines, cafeterias and fundraisers during school hours) (New York Times, reg. required)

- ‘Chronicles Of Narnia’ tops the box office (with $24.5 million in sales its opening weekend. Though, as MTV notes, given the film’s $155 million production budget, the standing is a slightly bittersweet victory. Plus, more on the social media marketing power Disney is putting behind “Tron”) (MTV News) (Social Times)

- Mr Youth launches Youth4Youth (In lieu of holiday gifts this season, the youth marketing agency is asking for donations towards a special fundraising initiative benefiting youth)

- JWOWW rewrites ‘The Rules’ (in an updated version of the advice book for young women due out next February. Also, Scholastic announces plans to relaunch the first five…

 
 
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Millennial News Feed

Quote of the Day: “When I want relationship advice I usually check out good relationship blogs or online articles.” –Female, 32, TN

E-cigarettes are becoming increasingly popular with teens, and one reason could be that it’s “ridiculously easy” for teens to get them. A new study asked minors to order e-cigarettes online from 98 different vendors, and 75 of those orders were successful. Of the 23 orders that failed, only five were due to age-verification issues, and in many cases if a website did not accept a minor’s age, teens were able to use their parents’ identities. Kids who have smoked e-cigs are reportedly twice as likely to say they intend to try regular cigarettes, so this ease of access could lead to a larger issue. (The Verge

Millennials are seeing food as the new status symbol and expecting everything on demand. Now a slew of startups areredefining food delivery to cater to their tastes. Gourmet food delivery service Munchery is a player in this trend, and has just expanded from San Francisco to New York City. Unlike services that deliver dishes from high-end eateries, Munchery provides a selection of over 300 pre-cooked meals prepared by Michelin-starred chefs, which are delivered cold and ready to be heated. There is a social good angle as well, as Munchery matches the cost of each order with a donation to City Harvest. (Forbes)

Young consumers have helped to make Scotch and whiskey cool again, and old-school brown spirits have become increasingly popular over the last decade. While the industry might have initially been ”perplexed” by the attention, it has seized the opportunity by targeting Millennial drinkers in new ways. The brand Balvenie is appealing to this new generation of Scotch drinkers by tapping Anthony Bourdain to host Raw Craft, a video series traveling around the country to showcase American craftsmanship. The Balvenie’s parent company has also released new brands, like Monkey Shoulder, that specifically target 20-somethings with lower prices and unpretentious branding. (Fast Company)

YouTube celebrities like PewDiePie’s Felix Kjellberg, Zoella, Alfie Deyes, and Jamal Edwards all made the list of the 500 most influential people in the country, and digital marketers could learn a few lessons from Generation YouTube. “Flawed is the new flawless,” thanks to digital celebs’ realness and transparency, and brands should embrace the authenticity of the medium. It’s also important to note that the stereotype of kids watching YouTube alone in their bedrooms is far from the truth: 90% of users are over 18-years-old, and 39% watch YouTube with their partner. (Marketing

Sonic is planning to play up their retro style drive-ins to appeal to young consumers' nostalgia, while also giving those drive-ins a technological makeover. Soon the fast food spots will feature touch-screen menus, which offer suggestions and internet access, along with the carhop service that has helped to set it apart from its competitors. The brand was slow to launch a digital and social presence, but is ramping up their efforts, including a series of digital only clips that show a significant departure from their traditional TV marketing. The opportunity for Sonic to attract younger consumers could be big, considering their customizable menu and unique experience-driven locations. (Digiday)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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