Ypulse Essentials: Young Enterpreneurs, F.C.C. Presents 'Generation Mobile', JWOWW Rewrites 'The Rules'

youngentrepreneursCatering to young entrepreneurs (has become quite a cottage industry… for young entrepreneurs. At least that’s what strikes me in the latest update on recent grads starting their own businesses, which includes quotes from past Ypulse Interviewees Intern Queen Lauren Berger and HerCampus.com founder Stephanie Kaplan) (New York Times, reg. required)

- F.C.C. presents ‘Generation Mobile’ (An upcoming forum on teens and technology where experts will “address risks associated with heavy technology use among young people”  focusing on balance and context over regulation. Definitely curious to hear the thinking that comes out of this) (New York Times, reg. required)

- Chatroulette, Justin Bieber and iPad (were the top Google searches of 2010. And in other year-end ranking news, Ke$ha is named Billboard’s top “hot 100” artist and top “new artist” of the year) (Los Angeles Times)

- Obama to sign Child Nutrition Bill (that would expand free school meals for the needy and give government the power to decide what kinds of foods go into vending machines, cafeterias and fundraisers during school hours) (New York Times, reg. required)

- ‘Chronicles Of Narnia’ tops the box office (with $24.5 million in sales its opening weekend. Though, as MTV notes, given the film’s $155 million production budget, the standing is a slightly bittersweet victory. Plus, more on the social media marketing power Disney is putting behind “Tron”) (MTV News) (Social Times)

- Mr Youth launches Youth4Youth (In lieu of holiday gifts this season, the youth marketing agency is asking for donations towards a special fundraising initiative benefiting youth)

- JWOWW rewrites ‘The Rules’ (in an updated version of the advice book for young women due out next February. Also, Scholastic announces plans to relaunch the first five…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies