Ypulse Essentials: Xbox Is The Future Of TV, Google+'s 17%, Sony's Pre-Release Digital Downloads

Xbox Live Microsoft is billing its upgrade of the Xbox Live platform (as the “future of TV.” The new user interface comes with a wealth of content from video partners, including 26 live channels from Verizon Fios, thousands of On Demand options from Comcast, apps for networks like Syfy, an improved Netflix app, and a new YouTube app. Oh, and there’s also cloud storage for a better video experience, as well as to enable users to access their media on any Xbox they sign into. The Xbox is looking less and less like a gaming device, and more like a media server on steroids. The update officially rolls out to users tomorrow. Here’s a walk through showing the interface and improved voice controls. This system is definitely built with Millennials in mind. Of course, Apple is also planning to revolutionize the home screen with iTV. There’s not doubt that Apple wins having iTunes vs. Microsoft’s Zune, but Xbox has an advantage with 56 million Xboxes out there already. Who do you think will win the war?) (VentureBeat) (The Verge) (Advance TV)

- Here’s an infographic about Google+ users (but the most interesting stat by far is that a mere 17% of those with accounts on the site are active users. Time for a new catch phrase: We are the 83%... In other social media news, Facebook has reportedly acquired Gowalla, a social check-in site similar to Foursquare, which means it may have plans to make its Places Deals revolution a reality) (PR Daily) (Telegraph)

- Hailee Steinfeld may not have landed the role of Katniss in ‘Hunger Games’ (but she’s won another coveted role in Hollywood: that of Petra Arkanian in the film adaptation of “Ender’s Game,” the story of future children being groomed to lead Earth’s army in an epic interstellar battle. Elsewhere in movie news, Sony has announced it will be making another…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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