Ypulse Essentials: What's On Tap For Kids' TV, Music And Millennials And Branding, Hot New Apps

Gravity FallsGet ready for a very different kids’ media landscape (as Disney and Nickelodeon go head to head for ratings. Disney is trying to bolster itself for the fallout after losing shows like “Hannah Montana” and “The Wizards Of Waverly Place,” while Nick is planning movie and video game spin offs that it hopes will capitalize on kids’ short attention spans. Both are focusing on kids’ media “snacking,” referring to their desire for a wide variety of shows) (USAT)

- Music speaks to Millennials, and brands are leveraging indie acts and obscure bands (to hint to young consumers that this is the brand for them. The trend began with Apple in the early 2000s, and as bands seek ways to get their music into as many ears as possible, they’re embracing the opportunity to work with just about any retail segment, from automotive to nuts and bolts) (AdWeek)

- In less than four days, parents will have to decide if they want their children to see ‘The Hunger Games’ (which promises to be one of the top movies of the year. Common Sense Media has weighed in suggesting parents need to carefully consider if their child can handle seeing one kid skewer another on screen. We kinda have to agree with that. Although the movie is stamped with a PG-13 rating, plenty of tweens will want to check it out. If you can’t wait until Friday, here’s a guided tour of the Capitol by way of an immersive HTML5 site) (EW) (AdAge, reg required)

- Remember when Words With Friends was the most popular app and even celebrities got in trouble for playing it on planes? That’s changed thanks to Draw Something (which is sorta like Pictionary played online. The app was a trending topic on Twitter earlier this month, leading to massive growth, and now it’s surpassed Words With Friends in daily users. Speaking of apps making it big, here are the most promising apps unveiled last week at SXSW) (Business Insider) (PR Daily)

- Sure, Millennials have faced a tough economy since the recession, but they’re still willing to spend (for the right retail experience. Their interest in sensory, sharable, social events leads to a preference for browsing over buying. When they do purchase, young shoppers prefer to buy local and one-of-a-kind, artisan items, even if it means they can afford less overall) (Forbes)

- It’s no surprise to anyone in the youth space that teen texting is going up, while talk time (is going down. But why? Texting is a way for teens to have completely private communication with their friends that can’t be overheard by a hovering parent or seen on a social media wall…) (ReadWriteWeb)

- Will.I.Am has teamed up with Time Warner Cable to find America’s young inventors (through its “Wouldn’t It Be Cool If…” contest. Middle Schoolers can submit their invention ideas, describing how math and science can help make their dream a reality. The winner will have his or her idea developed by Fahrenheit 212, a leading innovation firm) (Act.MTV)

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