Ypulse Essentials: VMA Winners, Teens' Attitudes Toward Email, Best Back-To-School Ads

Did you miss the VMAs last night? (If so, don’t worry, we’ve got you covered! Katy Perry and Lady Gaga were the big winners of the night — surprise surprise — and of course some of the other usual suspects including Justin Bieber and Britney Spears also received Moonmen. It was an interesting evening to say the least, especially because it may have been the most bleeped out award show ever. Are young stars more vulgar these days? One of our favorite parts of the night, however, was “The Hunger Games” teaser trailer. You won’t want to miss this movie!) (Entertainment Weekly) (NY Times) (MTV)

- Social media is increasingly important for companies (since over half of 16 to 34 year olds like checking out brands on such sites and a third report that they like brands more if they’re present on social networks. In a recent survey, Millennials were asked if they think email will be as important in the future given the dominance of social media. They’re almost split about it since 44% think it will, and 40% think it won’t. But what do you think?) (eMarketer) (MediaPost)

- Back to school shopping is in full swing (and according to Ace Metrix, which measures ads’ creative effectiveness based on viewer reaction to national TV ads, the top BTS commercials this year are tech related. Computers, smartphones, and flash drives garnered more attention than clothing and school supplies, which makes us even more curious how spending will play out this year) (Ad Age)

- As college tuition continues to rise (fewer parents are willing — or able — to stretch themselves financially to send their kids to college. This may mean students will face more pressure to get scholarships, will be encouraged to graduate in fewer semesters, or can only go to less expensive schools) (Smart Money)

- NASCAR is roaring ahead with a college ambassador program (called NASCAR U CREW where two students from each of the select schools near racetracks will host events and lead on-campus marketing efforts to help the company interact with collegians. The student representatives will also lead social media efforts at their local track to get more Millennials interested in the sport and at the races) (NASCAR)

- Summer may be winding down (but not for the character Strawberry Shortcake. A slew of summery merchandise will be unveiled next month, including pop-up tents, lounge chairs, and activity mats. We know what young girls will be bringing to the beach next year) (Kidscreen)


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