Ypulse Essentials: Using Video Games To Millennialize Education, MTV Movie Award Noms, Is ‘Hipster Racism’ For Real?

Check out the rest of today's essentials on one teen's crusade against airbrushed fashion magazines, Pepsi's live-streamed Twitter concerts, JCPenney's Cosmo collab, and more

A new magnet school opening its doors this fall plans to prepare students for the job market (by giving them the ultimate tech education. Students at Florida’s iTech Academy may be studying video gaming, but they’re learning science, technology, math, and engineering, prepping them for career tracks that are in high demand. That’s one way to Millennialize education! In other gaming news, tween girls are gamers too, according to a new study. Girls’ video game interests differ from boys’ in that they’re more into creating avatars and take advantage of social gaming experiences. Millennial teens have never lived without technology, making them true “digital natives.” 

The MTV Movie Award nominees list is out (and looking at it you might think only three films were made in the past year. “Hunger Games,” “Bridesmaids,” and “Harry Potter & The Deathly Hallows: Part Two” are nominated in nearly every category. Speaking of movies, the young sci-fi fans in our office can’t stop talking about the trailer for “Prometheus,” which some critics are already suggesting may be the best of director Ridley Scott’s career) (MTV) (Hypebeast)

We have to admit the concept of “hipster racism” (made us think, even if it sounds a bit ridiculous. The idea refers to hipsters adopting and adapting other cultures — think Navajo prints and trucker hats — and reminded us that Millennials are the most multicultural generation in history. They don’t feel the need to categorize everything like older generations. They just know what they like when they see it) (Chicago Tribune) (MTV via @MTVInsights)

We’re super impressed with 14 year old Julia Bluhm, who is tired of seeing airbrushed teen magazines (so she’s started an online petition to get Seventeen magazine to publish at least one fashion spread a month with…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

You've got questions, we've got answers. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article on Ypulse.com, subscribers can submit questions and requests directly to our experts and receive instant responses. Whether they want to dig more deeply into a topic or better understand the implications for their brands, we're there to help. (Ypulse)

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