Ypulse Essentials: 'Unfriend' Named Word Of The Year, 'New Moon' Marketing Mania, Kung Fu Panda World

90210-stroup-fordcares‘Warriors in Pink’ on ‘90210’ (Ford’s breast cancer awareness program will be tied into the teen soap to reach those more likely to be affected by than suffering from the disease. Interesting. Also the American Family Assn’s call to boycott Gap for not using the word “Christmas” in its holiday advertising looks even more silly… considering the spots clearly do mention Christmas. Also details on Best Buy’s pro-social teen program @15 Gifts) (AdAge, reg. required) (Los Angeles Times)

- ‘Unfriend’ (as in to “remove someone as a friend on a social networking site” is named “2009 Word of the Year” and is officially added to the Oxford dictionary. Personally I prefer the harsher-sounding, but funnier “deface.” Also in case you missed it, over the weekend the New York Times, reg. required, explored the recent popularity of prime time TV shows using the word “douche” as a synonym for jerk) (MobileBehavior)

- ‘New Moon’ [marketing] mania (sets in for Burger King, AT&T and others. Also in Sweden the paranormal romance gets slapped with a restricted rating for 15-year-olds and older. Also if you’re still craving more ‘Gilmore’... EW columnist Michael Ausiello draws out some hypotheticals from “Gilmore Girls” creator Amy Sherman-Palladino about the series finale that never was and the briefest glimpse of hope for a movie) (Promo Magazine) (Variety) (EW)

- Fuel TV (hooks the 18-24 male demo by connecting action sports with music. Whowuddathunk? Plus MTV secures the TV rights to the Michael Jackson doc “This Is It” And MySpace is in the final stages of acquiring streaming service iMeem) (Variety) (TechCrunch)

- iCurfew (an iPhone app that tells parents where their teens are at all times.. or forces them to get more creative about lying. Sigh. Also Questia, a nifty research app that offers college students access to an online library. And the first official Harry Potter App is finally here. Although it seems like it could have better timing) (TechCrunch)

- Should soc networks intervene with cyberbullying? Groups in the UK call for improved UIs and support services for kids in need) (ars technica)

-Kung Fu Panda World (after more than two years of development is set for an early ‘10 launch by DreamWorks. Also National Geographic Games announces plans for a virtual world of music) (Virtual World News)

- ‘Struts & Frets’ (BoingBoing reviews Jon Skovron’s debut novel, as “a dynamite, nuanced story about fannish love, musical obsession, first romance and true friendship.” Also YA author Melissa De la Cruz signs on with Disney for a new novel series.. about vampires. Insert joke about killing the undead here) (Variety)

0 Comments

  1. Eric Jaffa

    The term “cyberbullying” seems to be used in place of “insult.”

    =========================
    “I just want you to know what a fat, evil, sadistic cow you are. I want to see you suffer as slow and painful a death as possible.” That’s one of many messages sent to a teenager named Claire who had gotten into a disagreement over a basketball game.
    ==========================

    If two girls were sitting in the school cafeteria arguing over a basketball game and one said that, we’d call it an insult.

    Not bullying.

    If someone insults another person every day, that’s bullying.  Not one or two insults.

Got something to say?

YOUTH PULSE, INC.
299 BROADWAY, 19TH FL
NEW YORK, NY 10007