Ypulse Essentials: Twilight Prom Dresses, Teens' Internet Activity, Walmart Wants Cord Cutters

Although there’s only one movie left in ‘The Twilight Saga’ (hysteria for the franchise isn’t going away anytime soon. Need proof? Just take a look at the line of prom dresses created by Alfred Angelo, the designer of Bella’s wedding dress in “Breaking Dawn: Part 1.” Now teens can have a night as magical as Bella’s prom by wearing dark, romantic, and glamorous gowns. We guess it’s better than Twilight fans faking engagements to try on Bella’s wedding dress. At least they can have outfits that are a little more age-appropriate. In other fashion news, Jessica Simpson and her sister Ashlee have officially launched their tween collection aptly called Jessica Simpson Girls featuring edgy and playful clothes, and it’s in stores just in time for the holidays!) (Seventeen) (TMZ) (MTV)

- Almost all teens are active on the Internet (but recent Pew Research reveals that older teens are much more attached to the Web than younger ones. Fully 53% of 14-17 year olds go online several times a day, while 30% of 12-13 year olds only go online once a day. But a surprising 24% of teens only go online weekly. We were also shocked to learn that only 5% of Americans use location-based apps like Foursquare. Checking in isn’t as popular as it has been despite the opportunity it provides to receive deals or show off your status to your friends. But even though such services aren’t very popular, Google+ is launching a check-in service and we doubt this will make the social network more appealing) (AdAge) (TechCrunch)

- As Millennials continue to cut the cord on cable or at least reduce their TV bill (Walmart strives to attract this market with its Vudu service. The discount empire is encouraging the creators of the video-streaming devices it sells to include Vudu’s service, and it’s…

 
 
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Millennial News Feed

Quote of the Day: “Quite frankly there are guys clothes I like sometimes but I never could wear. I mean, I'm not a cross dresser! But if they had something in my size and shape, totally. I would buy it.” –Female, 14, OH

Three singles from Ariana Grande’s sophomore album My Everything have already infiltrated the top 10 on iTunes before its release, but she is going beyond online hype for a triple marketing threat. The 21-year-old will appear with Jessie J and Nicki Minaj in a 2-part commercial that tells the story of a night out and its aftermath using clips from their music video collaboration. The commercials, branded with Beats and Target, will air during the MTV VMAs where Grande will also perform live, all one day before the album drops. (WSJ)

SoundCloud is going the way of Spotify by introducing a tiered subscription service that will also bring advertising (read: revenue) to the platform. The first Partner tier offers helpful feedback and basic statistic tools and will be free for the 10 million plus creators heard on SoundCloud each year. This announcement comes months after new streaming services like Beats Music flooded the market, and its latecomer status may prove helpful for Millennial listeners who are already accustomed to in-app ads or paying to opt out. (TechCrunch)

First pizza becomes a one-button business, and now video editing is being democratized for the masses with new app Fly that “makes big-time, Cannes-ready cutting room floor techniques as simple and intuitive as a flick of the finger.” The one-touch, video editing app makes simple edits like cuts and transitions, but also allows users to put videos side-by-side and stitch together different cameras to capture multiple viewpoints of an event. (Netted)

Millennials have been experiencing a disconnect with “luxury,”and Louis Vuitton has been seeing declining sales across Asia despite its prominence and ubiquity with global consumers. To hold onto its market, LVMH is diversifying into entertainment, specifically into K-pop. The company has bought millions of shares in South Korea’s YG Entertainment, one of the major players in K-pop’s explosion and the same enterprise that represents the genre’s hottest stars and fashion icons: Psy and G-Dragon. (Quartz)

Approximately $458 million was spent last year investing in wearable tech, but as product offerings become more diverse across patches, watches, and clothes, they’re losing a focused purpose and the attention of the general Millennial buyer. In a study from textbook service Chegg, out of 1,000 college students, 67% had not even heard of the term “wearables,” and of the 18% who do own a wearable device, the majority had bought inexpensive activity trackers. (PandoDaily)

Quote of the Day: "An athletic hoodie never goes out of style according to me. It's easy, can get dirty, and you'll show a bit of school pride. Besides, no one expects you to look top dollar every day in graduate school.” –Male, 27, MD

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