Ypulse Essentials: 'Twilight' Dolls, Potter Fever, Elle Magazine On Stardoll

twilightdolls Bittersweet news for Twihards (Bella and Edward dolls are on their way, but won’t be out until spring 2009. Also Entertainment Weekly asks whether a male director could fill Catherine Hardwicke’s shoes for the sequel?) (Trendhunter)

- Britney’s comeback is official (with her fifth album “Circus” debuting at #1 on the charts and selling more than 500,000 copies. Plus Tokio Hotel accused of pulling an Ashlee Simpson) (MTV News) (Idolator)

- Global youth marketing and coffee (an interesting discussion from MobileYouth’s Graham Brown)

- Grey’s Parody (on WB.com. A pretty funny send up of the primetime soap, even if you’re unfamiliar with the series) (ReelPop)

- No cure for Potter fever (a decade later and the boy wizard still has that special something. Also from the other end of the spectrum musings on why boys don’t read) (SignOnSanDiego.com)  (SLJ)

- Flirting with phones (further discussion on how teens use mobile technology to explore their sexuality) (USA Today)

- Shaming kids into healthy habits? (an ad campaign against obesity in Switzerland that just makes you want to shake your head. Meanwhile Axe helps college kids get home for the holidays on the East Coast. Also a site that gathers useful info for marketers on student discounts) (Gawker) (MediaPost, reg. required)

- More on cyberbullying (a high school student sues after she’s penalized for creating a derisive Facebook group targeting a teacher) (Wired)

- Stardoll and Elle team up (the fashion mag gets into the paper doll avatar game. Plus Habbo announces a dual economy in its virtual world for teens) (WSJ)

- Gen Y’s growing anxiety (about the job market today. Plus a Y-er speaks out about her trouble breaking into the tech industry after college) (Zandland Blog) (Silicon Alley Insider)

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Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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