Ypulse Essentials: The War Over 'Glee', Women's Colleges, Intel's 'Creator's Project'

Follow the yellow brick road.. again (and again and again. Drew Barrymore signs on to direct “Surrender Dorothy,” the latest in a string of recently announced “Wizard of Oz” remakes. Plus casting begins for an upcoming adaptation of Stephen Chbosky’s “The Perks of Being a Wallflower” with Emma Watson. I have a very well-worn copy of this book somewhere. This makes me want to find it)  (The Guardian) (Variety, reg. required)

- ‘The War Over Glee’ (a new round of debates on whether the show celebrates diversity or perpetuates stereotypes. And over on Slate, how the dark horse has changed network culture at Fox) (The Daily Beast)

- Why we still need women’s colleges (Grad season inspires alumnae to speak up. You may have heard, it also raises concerns about the big, bad job market. Also New York Times, reg. required, explores the growing interest in credible college alternatives..) (Salon, day pass required) (USA Today)

- From sexting to stranger danger (Microsoft’s Kin ads seem to have a knack for repackaging panic as hip youth culture norms. The question is.. does anyone buy it? Meanwhile.. Intel launches interactive site The Creator’s Project—to kick off a multi-year program designed to showcase the real potential of the web: technology-influenced art, film and music. Ypulse Youth Marketing Mashup attendees can learn more about Intel from keynote speaker Genevieve Bell, Director of the User Experience Group) (Autostraddle)

- Pepsi backs Diplomas Now (a program to reduce the high school drop out rate. While Levi’s crowdsources for “air-drying solutions” in a green “Care to Air” contest. And AT&T supports orgs against distracted driving for Youth Traffic Safety Month) (MediaPost, reg. required)

- ‘The Mortified Shoebox Show” (explores the embarrassing archives of successful folks’ teen years. I’m loving this trend. In cased you missed our P.S. the other day see: Before You Were Hot)

- GenBenz (a new initiative out of Mercedes-Benz to reach Gen Y drivers. Look for our interview with marketing VP Steve Cannon next week. Plus the newly launched YouTube channel for the Ford Fiesta campaign plays off some popular Millennial memes: puppies and zombies!) (MediaPost, reg. required) (The Social Times)

- ChatVille (a variation of ChatRoulette with a FarmVille twist launches as a Facebook app. Also tween social network Everloop teams with The Mad Science Group to launch a science social network for kids. See our site profile on Everloop for more) (Shiny Shiny)

- Ronald McDonald is not retiring (says McDonald’s exec Jim Skinner in response to recent protests. He also adds, “He is a force for good…he does not hawk food.” Huh?) (Chicago Breaking Business)

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