Ypulse Essentials: The Stewart/Colbert Rally Draws 200,000, Video Games As A Free-Speech Issue, Personality Traits Linked to TV Preferences

The Stewart/Colbert rally draws (at least) 200,000 (to D.C.‘s National Mall for a day of comedy-infused politics and vice-versa, with appearances from the likes of Ozzy Osbourne, Kid Rock and Tony Bennett. Perhaps most impressive was the event organization: here’s how the “Rally to Restore Sanity and/or Fear” nailed social media) (New York Times, reg. required) (Mashable)

- Video games as a free-speech issue (The Supreme Court will hear arguments this week in a case that pits lawmakers against the $10.5 billion video game industry on the question of treating violent video games like a controlled substance. Here’s a quick rundown of the facts) (Wall Street Journal) (Kotaku)

- Teens still read for pleasure (albeit in less traditional ways, according to a new study from the University of Maryland, which analyzed the daily time-use diaries of children 12 to 18. Pleasure reading did drop 23 percent from 2003 to 2008, with the greatest falloff for those ages 12 to 14) (Washington Post)

- Personality traits are linked to TV preferences (according a new study by ad targeter Mindset Media that confirms some pretty intuitive notions about audience demographics: creative, liberal types are more likely to watch “Mad Men,” while people who consider themselves rebels are often fans of “Family Guy”) (Ad Age, reg. required)

- SafetyWeb launches an anti-bullying app (for Facebook. Aimed at teens, the “Find Help” app appears as a regular tab that offers advice—like “Don’t Respond, Don’t Retaliate, Tell a Trusted Adult”—and quick access to cyberbullying resources like the National Center for Missing & Exploited Children) (PC Mag)

- A spotlight on ‘Teen Voices’ (still the only widely distributed print magazine by, for and about teen girls. Know someone who might want to get involved? They’re looking for teen editors) (I Heart Daily)

- Groupon imitators are on the rise (Having taken note of the two-year-old group-shopping startup’s success—25 million subscribers, to be precise—companies from WalMart to ConAgra foods to the W Hotel have launched similar coupon apps) (Ad Age, reg. required)

- Why the CEO of Twitter demoted himself (Evan Williams says he’s stepping down to focus on product strategy; analysts say it’s a sign the company’s maturing) (New York Times, reg. required)

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