Ypulse Essentials: 'The Simpsons' Gets Renewed, Qwikster Calls It Quitster, VH1 Revamped

The fight between ‘The Simpsons’ cast and Fox is finally over (after a long pay dispute that threatened to cancel the show. Viewers will enjoy two more seasons of the longest-running TV sitcom! Millennials are grateful for this decision — Ypulse research found that 43% of students were sad about the possibility that the show would end after 23 seasons, including 52% of guys) (NY Mag)

- Netflix has reversed its decision (to split its services into two separate companies — one for streaming under its original name and a DVD-by-mail service called Qwikster. However, Netflix has abandoned Qwikster before it even started since it realizes this would make things “more difficult” for users. Clearly the company listened to customers’ numerous complaints! Yet we wonder what Millennials will think of Netflix after it caused so much confusion) (Mashable)

- VH1 is growing up and reshaping itself (as a network for 25-34 year olds, which it refers to as “adultsters.” Hmmm, they might want to rethink that name… To grab this audience, VH1 is unveiling new programming next year such as “Aptitude Test,” which determines what jobs celebrities would have if they weren’t famous, and a reality show about rapper T.I. There’s also “House of Consignment” about selling designer duds on eBay, which is of course relevant in today’s digital-savvy society. But like many networks, VH1 is also using 90s nostalgia to hook its audience, with revamps of “Pop Up Video” and “Behind The Music”) (Adweek) (Marketwatch)

- Millennials always want to have the latest gadgets (so we’re not surprised that over 1 million people pre-ordered the iPhone 4S in 24 hours. It may only be a refresh of the phone, not a complete new one as many hoped for, but clearly nothing can keep customers away from Apple devices. Speaking of…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would pay off my college loans and buy myself a good car, pay off my mother's debt and then save the rest for anything that might happen in the future.” –Female, 18, AL

This weekend, climate marches around the world attracted young consumers who are speaking up about their environmental concerns, and have no hesitation in calling out political leaders who aren’t willing to do the same. In New York, the thousands who gathered for the People’s Climate March demanding action on climate change included over 300 colleges represented by marching delegates. With statistics showing that by 2015 the youth vote will surpass Baby Boomers', Millennial concerns like these will increasingly shape the political conversation. (MSNBC)

We know that Millennials are marrying later in life than previous generations, but a new study from the journal Emerging Adulthood has shed some more light on the emotional reasons that might be. The research takes a deeper look into college students’ views on the institution, dividing 571 students at a public university in the Midwest into three different categories: “enthusiasts,” “hesitants,” and “delayers.” A full 58% fell into the “hesitants” category, a group that ”appeared to value marriage and expect to marry but were more hesitant about the permanence of marriage and expect to marry later than what they thought would be ideal.” (NYMag)

The generation labeled as “boomerang kids” is beginning to leave the nest. According to new Census Bureau data, 18-34-year-olds are gradually moving out of their parents’ homes: 31.1% live with parents in 2014, down from 31.2% in 2013, and a peak of 31.6% in 2012. However, the percentage of young adults heading their own household did not go up. So where are they going? Renting and moving in with other family members are most likely the answer, as the numbers for both categories rose slightly for the same age group. (Huffington Post)

After a successful test in Europe, Toys ‘R’ Us and Claire’s have announced a partnership that will create 100 branded Claire’s shops in European branches of the toy franchise, as well as 12 in the United States. After several attempts to strengthen the tween market of the well-known store, Toys ‘R’ Us is hoping to capitalize on the seemingly never-ending need for jewelry and accessories in the life of a tween girl to attract them. (MediaPost

They might not trust big institutions, but Millennials may have more faith in large corporations than meets the eye. A study that looked at 18-30-year-olds in 17 countries found that these consumers “look to the corporate world to solve global problems.” 82% believe that businesses are capable of doing more to help the world, and make the biggest impact addressing societal issues. They also want to work with those companies that make an effort to make change: 51% say they would personally like to get involved with making the world a better place, and 69% want brands to make it easier for them to get involved. (Fortune)

Millennial social media, spending, and media behaviors aren't easy to keep up with. So we track data in each of these areas in our bi-weekly survey of 1000 14-32-year-old Millennials nationwide to keep an eye on the trends that emerge. Our Silver and Gold subscribers get access to regularly updated data trend charts broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new statistics to our database. (Ypulse)

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