Ypulse Essentials: 'The Simpsons' Gets Renewed, Qwikster Calls It Quitster, VH1 Revamped

The fight between ‘The Simpsons’ cast and Fox is finally over (after a long pay dispute that threatened to cancel the show. Viewers will enjoy two more seasons of the longest-running TV sitcom! Millennials are grateful for this decision — Ypulse research found that 43% of students were sad about the possibility that the show would end after 23 seasons, including 52% of guys) (NY Mag)

- Netflix has reversed its decision (to split its services into two separate companies — one for streaming under its original name and a DVD-by-mail service called Qwikster. However, Netflix has abandoned Qwikster before it even started since it realizes this would make things “more difficult” for users. Clearly the company listened to customers’ numerous complaints! Yet we wonder what Millennials will think of Netflix after it caused so much confusion) (Mashable)

- VH1 is growing up and reshaping itself (as a network for 25-34 year olds, which it refers to as “adultsters.” Hmmm, they might want to rethink that name… To grab this audience, VH1 is unveiling new programming next year such as “Aptitude Test,” which determines what jobs celebrities would have if they weren’t famous, and a reality show about rapper T.I. There’s also “House of Consignment” about selling designer duds on eBay, which is of course relevant in today’s digital-savvy society. But like many networks, VH1 is also using 90s nostalgia to hook its audience, with revamps of “Pop Up Video” and “Behind The Music”) (Adweek) (Marketwatch)

- Millennials always want to have the latest gadgets (so we’re not surprised that over 1 million people pre-ordered the iPhone 4S in 24 hours. It may only be a refresh of the phone, not a complete new one as many hoped for, but clearly nothing can keep customers away from Apple devices. Speaking of…

 
 
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Millennial News Feed

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

With any large-scale marketing campaign, especially those that encourage consumer participation, brands must prepare for their message to be hijacked. Coke’s #ShareaCoke promotion has gotten the royal hack treatment from Millennials online who are making fun of the names found listed on the bottles (or those that are left out) and filling in their own to create new comic pairings that relate to other memes. (Adweek)

Not all viral sensations make sense at first. Take relatively unknown British teen Tish and the Vine she posted recently. In it, Tish sits in her mom’s car pretending to drive, says “broom broom,” and cuts to her mom’s high pitched voice saying, “Get out me car!” Sounds simple and not all that overwhelming, but since it was posted, the Vine has gone viral, been remixed by fans, and has earned its own #TeamTish hashtag. Tish’s viral potential could be due her monotone voice, silly catch phrase, or quirky mom, but either way, her videos have given teens online someone to root for. (BuzzFeed)

Live-stream gaming service Twitch has grown from 3.2 million users to 50 million users in three years time and its earnings potential has caught the eye of Google, who plans to purchase Twitch and integrate it into YouTube. Watching how others play and strategize “is like catnip” for serious gamers and Twitch makes it easy for gamers to live-stream what they’re playing for audiences to watch, regardless of what console they’re using. (MediaPost)

You may not be the biggest fan of “listicle” editorials pieces, but BuzzFeed, whose traffic is 50% on mobile and 75% referred from social media, makes a strong case for why lists and other themes are important in brand writing for Millennials. Branded quizzes on BuzzFeed have a 96% completion rate, and both lists and quizzes signal to busy readers that there is “finiteness to what they’re getting.” They are also discovering something new about themselves through quizzes, feeding into their Numbers Game desire to use data for self-discovery. (The Drum)

100 fans will earn a seat at The Giver premier in close proximity to the movie’s biggest stars, but this competition isn’t about luck. The Giver Movie Premiere for Good contest is using online activism as its backbone, asking fans to launch fundraising campaigns on Crowdrise and raise money in order to secure their spot. So far around $6,000 has been raised from the more than 400 campaigns with the money going to charities benefitting the arts. (Mashable)

Quote of the Day: “My dream for the future is complete financial independence from parents and any others, and a very satisfying career that I enjoy (a high salary would be a plus, but not essential).” –Male, 25, PA

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