Ypulse Essentials: The Reality of Cord Cutting, Technotoys, Universities Embrace Google+

Young TV ViewerCord cutting is becoming a reality (as cable nets recognize young viewers aren’t interested in expensive multichannel subscription packages. Rather than fight Hulu and Netflix in a battle they’d have a tough time winning, cable operators are changing their strategies, offering lower-priced packages and focusing on selling data services ahead of TV services) (GigaOm)

- Today’s technology toy integrations are so cool, we wish we were kids again (so we could have a Wappy Dog, available today from Nintendo. The robotic dog interacts with the player and the DS as it grows through five life stages, from puppy to adult. Its voice, its actions, and the songs it plays change as the dog ages. In other toy news, Strawberry Shortcake has a new friend, Cherry Jam, a singing superstar. As part of the announcement of its newest character, American Greetings is holding a talent contest, “Strawberry Shortcake Berry Biggest Talent Show,” in which parents can submit videos of their children aged 2 to 10 singing and dancing to Strawberry’s “Sunshine Girls.” The winner receives a family vacation) (Kidscreen)

- With Google+ now open to brands, universities (have wasted no time in jumping on board, but their strategies are varied. While some schools are advertising themselves, others are using their pages as a display of school spirit, and others to communicate with students. Which approach do you think is best? Tell us in the comments…) (Mashable)

- We can’t wait to get our hands on Paul Rudnick’s first YA novel (coming soon from Scholastic. It’s the story of a young girl who moves to New York City and meets a fashion designer who “offers her a chance to become not only the most beautiful woman in the world but the most beautiful woman who has ever lived.” We’re sure that amazing offer comes with a catch and a few riveting plot twists!) (NY Times, reg required)

- In a new twist on advertorial, editors from Conde Nast’s Lucky, W, and Teen Vogue magazines (will be starring as themselves in a new ABC Family show titled “Jane By Design,” about a quirky young girl who is mistaken for an adult and lands a job at a fashion house. It sounds to us like a fresh take on the film “13 Going On 30,” in which Jennifer Garner suddenly finds herself facing challenges in the adult working world and her relationships with the skill, innocence, and honesty of a 13 year old. The partnership with the show extends back to the magazines, with ABC Family running ads with the titles in print and online) (WWD)

- ‘Where’s Waldo’ is coming to the big screen (with a live-action adaptation of the classic children’s books. We’re with NY Mag on this one — our first thought was also “huh…” — it’s gonna take some serious creativity to craft a plot from the picture books. In other movie news, we hear Miley Cyrus has joined the all-star cast of Hotel Transylvania as Mavis, Dracula’s daughter, who longs to explore the “regular” world) (EW)

- We’re sure thousands of teen girl would say it was impossible (but Justin Bieber just got cuter in animated form for his video for “Santa Claus Is Coming To Town.” He sings, he dances, and he helps Santa deliver presents. It turns out even adorable woodland creatures are Beliebers! On a side note, we’d like to point out that it’s barely November and we’re already finding ourselves bombarded by Christmas songs… Speaking of the upcoming holidays, affluent Gen Yers are cutting their spending this year, with half planning to stick to their budget and many focusing on finding deals) (Popdust) (MediaPost)

Got something to say?

NEW YORK, NY 10001