Ypulse Essentials: The 'Phineas & Ferb' Movie Reaches Record Ratings, Teen Choice Awards Winners, Enjoy A Bieber Sundae

Disney debuted the TV movie ‘Phineas and Ferb: Across The 2nd Dimension’ on Friday (and the flick — based on the TV series of the same title — drew in an impressive 7.6 million viewers! It’s the top cable movie of the year so far and the fourth animated cable telecast of all time for tweens, which isn’t surprising considering all the promotions that led up to the film’s premiere; Disney recently released a Phineas and Ferb video game and had a cross-country tour to build buzz. In other movie news, “Catching Fire” — the sequel to “The Hunger Games” — just got a release date of November 2013! and we can hardly wait!) (Zap2it) (The Hollywood Reporter)

- ‘Harry Potter,’ ‘Twilight,’ Taylor Swift, and Selena Gomez were among the top winners (at the Teen Choice Awards last night. Many of the other usual suspects took home surfboards in this celebration of teen pop culture, including our favorite Web star Rebecca Black! She’s really having “her moment” since she also performed at Katy Perry’s concert this weekend) (MSN) (Entertainment Weekly)

- How would you like to eat a Bieber Sundae? (For the launch of Justin’s “Someday” perfume in London, Harrods created a special dessert inspired by his fragrance. The $32 dish includes wild berry and vanilla ice cream, fresh pear, lavender sprinkles, and edible glitter. This is slightly ridiculous — okay, totally ridiculous! — but at least it’s for a good cause; all the proceeds go to the Make-A-Wish foundation and some serious Beliebers would definitely order this! In other Bieber news, students can learn about Justin and Taylor Swift in the classroom thanks to “Fame” comic books and the accompanying lesson plans. Bluewater Productions and The Graphic Classroom teamed up to create educational material that is bound to engage students) (NY Daily News)…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

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