Ypulse Essentials: 'The Lorax' Sets Box Office Records, Understanding Millennials' Language, 'The Real Housewives of Disney' Spoof

Dr. Seuss’ ‘The Lorax’ nabbed the top spot at the box office this weekend (garnering $70.7 million — the best opening of the year so far — and becoming the best debut ever for a non-sequel animated film! Although the movie didn’t get the best reviews from critics and has been under fire for questionable commercial tie-ins — a car company, really? — the LA Times offers insight into what makes this and other animated flicks successful. The teen comedy “Project X” was the second highest performer this weekend and exemplifies the growing trend of “found footage films”. In other movie news, Tim Burton is remaking his ‘80s work “Frankenweenie” as a stop-motion animated film, but we’re not sure the update will be as good) (EW) (Crushable)

- Want to understand Millennials? Then you have to speak their language (according to a recent MTV study aptly titled “What Millennials Are Just Sayin.’” Along with incorporating words from digital culture into their everyday vocab, today’s youth want to be witty, original, and optimistic when they speak) (Broadcasting Cable)

- Lindsay Lohan brought in huge ratings while hosting ‘SNL’ this weekend, making it the second best performing show this season (despite mixed reviews. People may have tuned in hoping for a train wreck, but there were a few genuinely funny highlights, including “The Real Housewives of Disney” skit in which Lindsay, Kristin Wiig, and the gang dressed up as princesses and proved to be anything but enchanting — yet entirely entertaining. Talk about some animated drama!) (Mashable)

- Speaking of clips that have us LOLing, check out the preview for the ‘Punk’d’ revival (in which Justin Bieber tricks Taylor Swift into thinking she ruined a wedding. If this short clip is any indication, this…

 
 
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Millennial News Feed

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

Liam Matthews, a teenager from New Zealand, has grown his Instagram following from under 150,000 to over 1.5 million in the course of a year by combining celebrity glamour shots with DIY cross-dressing. His profile documents his attempts to mimic the looks of young female celebrities using fabric scraps, an array of wigs, and strategically placed ramen noodles. Sticking to side-by-side comparison images and a focus on the most popular young celebrities, Matthews has struck a format that makes imitation the sincerest form of humor. (Uproxx)

Every brand seem to want their own hashtag catchphrase, but authenticity and sheer common sense are being compromised by some in pursuit of the viral tag. Over the course of 12 hours, one writer noticed 39 distinct hashtags, including #unseenacne for Neutrogena which was deemed “#FreakingGross” by one Twitter user and a #sorrynotsorry copycat from Equinox coined #preapologize. While the latter has seen 1.2 million impressions (many from the company and its employees), some have been so confused by the wording that they had to ask Equinox directly what it was supposed to mean. (WSJ)

Good thing OKCupid users aren’t raising much alarm over recent experiments conducted on them, because the company is unapologetic. The three experiments that faked matchmaking results and manipulated conversations were detailed in full on OKCupid’s trends blog under the title "We Experiment on Human Beings!" Internet skeptical Millennials are used to their data being used behind-the-scenes, and may not have as much issue with OKCupid as other tests made public (like those from Facebook) because “experimentation in dating is part of the process” to improve matches. (NYT

Transparency communication is the new buzzword at Johnson & Johnson who has started a movement to win over Millennial moms. The first ad in the planned 40-plus series announces that they will remove controversial ingredients from their products and reminds viewers that J&J employees are parents themselves, having them write 1,000 promises to reflect the company's dedication to change. Future video series will serve to debunk myths, educate new parents, and connect them through social media forums. (AdAge)

A Disney princess clothing collection from BlackMilk, featuring Snow White bomber jackets, mermaid leggings, and Hakuna Matata skater skirts, is selling out. Mind you, this collection is made for adult females. We took a look at what happens when the princesses grow up, and discovered that Millennials are eager to co-opt Disney imagery and update it to fit with their current lifestyles. Though some don't appreciate their favorite animations being slapped onto skintight clothing, the bold and graphic prints clearly appeal to some and would probably make for some unique rave gear. (Jezebel)

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

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