Ypulse Essentials: The Grammys Were Flat, Getting Serious About Streaming TV, More 'Hunger Games' News

There were few surprises at the Grammy Awards this year, including Adele taking home (six awards, winning in every category in which she was nominated. The Grammys tried to reach out to a young audience with a showcase of electronica music, which has been a rising music genre. Meanwhile, the rock music category didn’t feel much like rock at all, with it’s soft, toned-down nominees, making us wonder if true rock and roll really exists anymore. One of the few surprises was when Taylor Swift didn’t take home the award for Best Country Album. We also weren’t big fans of the show’s “country bumpkin” approach to her music, which would have only been worse with live animals and having her black out one of her teeth. So yeah, we’re calling this Grammy show a miss… At least the lack of surprises means this year no one’s asking, “What’s an Arcade Fire?”) (Billboard) (LA Times) (WaPo)

- Amazon is getting ready to add original programming to its slate of offerings (putting itself in direct competition with Netflix and Hulu, as well as the cable industry. Some networks and shows are starting to take online video seriously, recognizing it as a complement to regular programming. There’s still a fear of cannibalization of the regular viewing audience, but it looks like networks might finally understand that Millennials’ busy social schedules often keep them from the shows they love and they want an option for streaming the shows on their own time) (AllThingsD) (WSJ, reg required)

- As our hysteria for ‘The Hunger Games’ continues, we can’t wait to watch the music video for one of the songs in the movie (“Safe and Sound” by Taylor Swift and The Civil Wars, which premieres tonight on MTV at 7:54pm, but in the meantime, catch a sneak preview here! We’re also eager to read the many movie tie-in books…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

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