Ypulse Essentials: The Grammys Were Flat, Getting Serious About Streaming TV, More 'Hunger Games' News

There were few surprises at the Grammy Awards this year, including Adele taking home (six awards, winning in every category in which she was nominated. The Grammys tried to reach out to a young audience with a showcase of electronica music, which has been a rising music genre. Meanwhile, the rock music category didn’t feel much like rock at all, with it’s soft, toned-down nominees, making us wonder if true rock and roll really exists anymore. One of the few surprises was when Taylor Swift didn’t take home the award for Best Country Album. We also weren’t big fans of the show’s “country bumpkin” approach to her music, which would have only been worse with live animals and having her black out one of her teeth. So yeah, we’re calling this Grammy show a miss… At least the lack of surprises means this year no one’s asking, “What’s an Arcade Fire?”) (Billboard) (LA Times) (WaPo)

- Amazon is getting ready to add original programming to its slate of offerings (putting itself in direct competition with Netflix and Hulu, as well as the cable industry. Some networks and shows are starting to take online video seriously, recognizing it as a complement to regular programming. There’s still a fear of cannibalization of the regular viewing audience, but it looks like networks might finally understand that Millennials’ busy social schedules often keep them from the shows they love and they want an option for streaming the shows on their own time) (AllThingsD) (WSJ, reg required)

- As our hysteria for ‘The Hunger Games’ continues, we can’t wait to watch the music video for one of the songs in the movie (“Safe and Sound” by Taylor Swift and The Civil Wars, which premieres tonight on MTV at 7:54pm, but in the meantime, catch a sneak preview here! We’re also eager to read the many movie tie-in books…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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