Ypulse Essentials: 'The Fashion Star' Is Packed With Celebrities, SpongeBob SquarePants Twitter Event, Introducing Paramount Animation

The Fashion StarStyle icon Nicole Richie and menswear designer John Varvatos joined NBC’s ‘The Fashion Star’ (as celebrity mentors and judges in the upcoming style show, where aspiring designers compete for a multimillion-dollar contract to launch their own label. Between the slew of stars — which also includes Jessica Simpson and host Elle Macpherson — and the chance for viewers to purchase contestants’ creations after each episode, “The Fashion Star” is shaping up to be one of the coolest shows yet. Speaking of celebrities, Hewlett-Packard enlisted several young stars to market their TouchPad to young consumers. Russell Brand, “Glee”’s Lea Michele, and “iCarly”’s Miranda Cosgrove are all featured in commercials, and watch for spots with Jay-Z and LeBron James coming soon. Someone in that diverse group is bound to spark Millennials’ interest!) (Entertainment Weekly) (NYTimes, reg required)

- SpongeBob SquarePants is taking over Twitter next week (with the release of a special storyline available exclusively on Twitter. The “episode” is called “The Ice Race Cometh: A Twitter-Taleand it will run from Tuesday July 12th to Friday July 15th. Each day fans will receive part of the story via tweets and images. This Twitter-event will lead up to a new SpongeBob TV episode called “Frozen Face Off,” which will premiere on Friday July 15th at 8pm. What do you think of this marketing strategy of content built around social media and followers for such a young audience?) (Cynopsis)

- Expect some pretty impressive animated movies from Paramount (since they’ve created an in-house animation division appropriately called Paramount Animation. They’ll focus on CGI-animated movies with budgets of $100 million per film. Their first movie will be released in 2014 and we can hardly wait! In other upcoming movie news, the popular video game “Space Invaders” is headed to the big screen. Producer Lorenzo di Bonaventura, who’s behind the “Transformers” and “G.I. Joe” films, is creating this movie, so we know it’s in good hands. But if game adaptations aren’t for you, maybe you’ll be excited about the adaptation of Candace Bushnell’s YA novel,  “Summer in the City.” The story is about her famous fashionable characters’ first experiences in NYC, and Bushnell has her eyes set on Selena Gomez to play Charlotte York. What young starlets would you choose to round out the cast?) (Kidscreen) (The Hollywood Reporter) (MTV)

- Don’t get too sad about the end of Harry Potter (because it might not be over just yet! During yesterday’s “Harry Potter and the Deathly Hallows: Part 2” premiere in London — where certain actors got emotional about the end of the series — Rowling expressed interest in writing more HP books and referred to them as “her baby.” Let’s hope she writes them soon!) (DailyFill) (NYMag)

- Millennials are addicted to social networking (so it comes as no surprise that they’d want to shop on Facebook — the ultimate social network! According to JWT, about 40% of Millennials both in the U.S. and UK would like to shop more within Facebook, especially if their favorite brands created online stores there. This seems like a great opportunity for brands to target youth and for Facebook to ensure its power over Google+! Speaking of youth marketing, how do you know if your brand is cool to teens? For starters, be innovative and personal. It’s important to appeal to this age group since consumers generally form their opinion of a brand as a teen and if they have a positive view, that attachment can stay with them for years) (BizReport) (MediaPost)

- Want to know the most social TV shows in June? (Social media tracker Trendrr released an infographic about the top broadcast and cable networks and programs, and some of our favorites made the list including Fox’s “Glee,” ABC Family’s “Pretty Little Liars,” and MTV’s “Basketball Wives” and “Teen Wolf.” In other TV news, MTV’s “Teen Mom Season 3” premiered this week and drew in 3.65 million viewers, which is the highest premiere record of any “Teen Mom” show. It looks like people aren’t sick of all that baby drama just yet. But in not so good news, rumor has it that The Situation has left the Seaside house that is the setting for “Jersey Shore,” following in Vinny’s footsteps. We wonder how long it will be until he’s back in the house and in front of the cameras again…) (Mashable) (Broadcasting and Cable) (US Magazine)

- And finally, for a little Friday fun (leading up to MLB’s All-Star week, here’s a kid who nails the “Thriller” routine at a Mariner’s game. It’s so swag! If baseball’s not your sport, check out this parody for “Field of Dreams 2: NFL Lockout” with Taylor Lautner. If he really built that field, we’d come to watch a game! (Deadspin) (Huffington Post)

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