Ypulse Essentials: Teens' Summer Start-Ups, 'White Gold', Generation Boomerang Hits UK

geny-bSummer start-ups (facing a dried up seasonal job market, teens turn to entrepreneurship. Also, research shows that Gen Y and senior citizens have an easier time adapting their spending habits for the recession. Plus, a sneak preview of the teen retail findings from GenDigital’s upcoming Teen and Tween Lifestyle Report. See also: JWT’s “anxiety index” on how the recession is impacting Millennials) (WSJ) (MediaPost, reg. required)

- ‘Thrashteurizer’ (the team that came up with “Got Milk?”, introduces a musical video game as part of a new teen-targeted “White Gold” campaign. Also Disney star Selena Gomez signs on for another milk-touting campaign for the brand Borden) (MediaPost, reg. required)

- Lauren Conrad gets animated (“The Hills” star takes a break from reality and appears in an episode of Family Guy… as herself) (MTV UK)

- DoSomething nominated for a Webby (one of our fave non-profits is up for an award in the Youth category! Also, the org pairs up with teen retailer Aeropostale for the Teens for Jeans clothing drive, inspiring 200,000 donations )

- Another HSM grad grows up (Following Zac Efron’s lead, Corbin Bleu takes on more adult roles in film and on a new CW show. Plus, “Veronica Mars” star Kristen Bell is cast in a new Disney comedy) (MTV News) (Variety)

- Citizen kids complicate immigration debate (a report finds that three quarters of illegal immigrants’ children are legal U.S. citizens. Also, the same study shows children of illegal immigrants are twice as likely to live in poverty) (USA Today) (Chicago Tribune)

- Reforming the juvenile justice system (a letter to the editor in the New York Times highlights different states’ initiatives for rehabilitating young offenders) (New York Times, reg. required)

- Generation Boomerang in the UK (an annual report on social trends in Britain reveals a significant increase in the number of twenty and thirtysomethings choosing to stay at home - one fifth of women and nearly one third of men. And BBC News delves deeper into the question of why) (Guardian)

-Branded experiences on Gaia Online (how the virtual world helps advertisers make their brand a welcome online presence - through games and virtual goods. Great example with the Scion campaign) (Virtual World News)

- First Dog gets a book deal (Bo, the Obama girls’ new Portuguese water dog, is already set to star in a children’s book that will come out later this month) (New York Times, reg. required)

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