Ypulse Essentials: Teens Lose Sleep To Tech, JoBros Launch Cambio, Gen Y Wants Performance Reviews

jerseyshoreJersey Shore comes to iPhone, Facebook (MTV promotes season two with a Snooki-themed app and an FB game where players can battle in “head-to-head pickle and tanning lotion throwing competitions.” Also buzz builds around the ‘Shore’ inspired “K-Town” featuring Asian-Americans in Los Angeles) (Mashable) (Salon, day pass required)

- Behind the scenes of Zynga (New York Times, reg. required, visits HQ of the growing social gaming empire)

- ‘Wired and tired’ (A recent study shows a growing number of teens sacrificing sleep for screen time. Also not helping matters? The high caffeine levels in energy drinks. Same goes for the pseudo-sports drink marketing around Vitaminwater) (Chicago Tribune) (Globe and Mail) (The Consumerist)

- Gen Y craves performance reviews (Boomers and X’ers? Not so much. A True/Slant columnist considers this generation gap in the workplace. Worh a read for employers concerned about predictions the recovery will inspire young workers to jump ship for greener pastures) (Portfolio)

- ‘Hardly’ (Can this online alterna-teen mag channel the spirit of “Sassy” for a new generation? Jezebel weighs in) (National Post)

- Kid lit goes graphic (Percy Jackson, Bartimaeus, and the Little Prince are all in line for the graphic novel treatment this October. Plus the first chapter of the Sweet Valley High sequel due out in 2011 is available online now) (Publishers Weekly) (CNN Entertainment)

- Jonas Brothers launch Cambio (The teen-targeted celebrity site debuts… with lots of JoBros coverage… and not much else. Meanwhile Break Media, a social video network for guys launches a 3D channel featuring action sports videos, 3D mini-shows and more) (Billboard) (TechCrunch)

- 30 under 30 (Inc. Magazine profiles 30 young entrepreneurs including HerCampus.com founders Stephanie Kaplan, Windsor Hanger, and Annie Wang. Also see my interview with Stephanie on Ypulse)

- Nerf toughens up (Hasbro perks up sales and the interest of boys raised on video games with an edgy new line of toys modeled on assault weapons) (BusinessWeek)


  1. Tommy2

    Cambio is a failure before launch. Even though I think highly of the Jonas Brothers, one can only how much longer things associated with them will benefit. Actually, those two words already have become a cancer in many circles.

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