Ypulse Essentials: Teens Don't Tweet, The [Canadian] Kids Are Alright, Nick Debuts New Logo

Kia Soul debuts a Facebook app (to connect with young customers. The catch? Webcam required. Also Taco Bell makes over its site from “entertainment portal” to user-friendly information hub) (MediaPost, reg. required) (Ad Age, reg. required)

- ‘Teens Don’t Tweet’ (at least not on the same scale as they social network, according to the latest Nielsen numbers… and all the recent research we’ve seen. Of course, this won’t stop the teens who are on Twitter from protesting otherwise via trending topic) (Mashable)

-  D.C. offers STD tests for all high school students (expanding a pilot program started last year. Plus a safe sex campaign in Boston uses teen spokespeople to spread awareness through Facebook, YouTube and cable networks like MTV) (Washington Post) (Boston Globe)

- The keys to CW’s success? (young women and the advertisers who love to cater to them. Plus Dawn Ostroff, president of entertainment for The CW, explains why the channel takes a summer break. And in Variety, Ostroff hints at more remakes. Also Tyra Banks is set to guest star on “Gossip Girl” while  Lauren Conrad and other reality stars are lined up as guest judges for the next “cycle” of “America’s Next Top Model”) (Reuters) (MediaPost, reg. required) (MTV News)

- The Partnership for a Drug-Free America goes mobile (to help parents start the conversation. Also rapper Jerimih encourages young fans to stay in school with Twitter. Before you comment on the irony given the Nielsen stats, read this) (Chicago Sun-Times)

- More stats on back-to-school retail (from BIG Research show the effects of the economy on the seasonal shopping. And Walmart responds to the crunch by looking to hook parents with an emphasis on shopping on a budget and tweens and teens with a new clothing line from Miley Cyrus) (MediaPost, reg. required) (Ad Rants)

- Canadian youth are better behaved (than their parents were at the same age, according to this study showing a downward trend in conventional vices. MeanwhileThe Canadian Press points to a new generation of parents calling for a stop to tween sleepovers) (Canada.com)

- Nickelodeon debuts new logo (and EW’s PopWatch is less than impressed. Also soon-to-be TEENick, The N options the rights to the next book from “The Cheetah Girls” author. And Disney XD renews tween skater show “Zeke and Luther” for a second season) (Reuters) (TV By The Numbers)

- Young Muslims (use technology to connect and challenge tradition. Plus a recent study on how college influences religious views) (CNN) (Ars Technica)

- Some recent grads go abroad (while others take unpaid positions to wait out the downturn. Speaking of… check out this music video made by Crispin Porter Bogusky interns. Very funny) (Reuters)